For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.
Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.
All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?
Go be a hero and bend it.
I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."
The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.
Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?
You don't really want to.
Dubbed "The Diet Coke & Mentos Experiments," the Leuwen, Belgium-based event happened on 4/24 and broke the world record for most "exploding" fountains at once: 1500. (The previous record was 973 out of Missouri.)
Not sure where Mentos fits in but it doesn't look like there was a lot of fresh-making going on. Did it sponsor the raincoats or something? Something to contemplate while looking over previous Mentos/Diet Coke collabos. Thanks Influencia for sending this over.
Gift shops aren't exactly hotspots of envy. When I think "gift shop," I think over-expensive cigarettes, travel deodorant and hand-whittled local goods.
But there's this gift shop in St. Louis called Lusso. If its advertising is anything to go by (and when would it ever lie?), objects from Lusso compel people to steal, pick fights, and take back wedding presents.
Maybe it's the handmade gift-wrap service. See acts of insanity here:
o In certain cases, there is no honor among maids.
o Always remember who was absent from the cha-cha line.
All this to tell you Lusso's moved to The Crescent on Carondelet Plaza. Now that you know, go thee forth and wreak havoc. Agency: Rodgers Townsend, St. Louis.
