These spots for HBO Voyeur, developed by Jun Group in tangent with BBDO, made us feel more than a little nervous about what might be going on upstairs.
In this dollhouse menagerie, a family man is having an affair with the girl upstairs. And while we may not see all the details, the security cam does.
Two more here and here.
It's not totally clear what's happening in all of them but that's supposedly part of the fun of being a voyeur (until somebody tries to kill you, like in Hitchcock's Rear Window). The HBO Voyeur site also leads users to thestorygetsdeeper.com, which is essentially a bunch of people on a forum going on and on about how mysterious this all is.
They do have extra bits on the storyline though, which makes things peripherally more interesting.
Stardust Studios' Neil Tsai directed a new project for the Cardboard Robot art collective, a street art group led by Mason Brown.
Granted, the world doesn't need another jaded street art society, but we do think it's cool that the man-versus-machine discourse has come to factor into creative play on concrete avenues.
The result was filmed in downtown Los Angeles and onstage at The Source. It's an industrialist's Alice in Wonderland.
While it's hardly new for a telecom company to set itself apart from their more impersonal competitors by promising attentive, responsive personalized service, Gyro International has found a fairly (we say fairly because we know one of you wise asses is going to dig up some old campaign that did a similar thing, sling in our face and tell us we suck at providing advertising news) unique, simple and humorous way to do just that for client VCOM Solutions.
Using nothing more than a visual of a telephone keyboard and an annoyingly witty operator voice over, Gyro has delivered a simple message simply. Now whether or not VCOM actually does anything better than the big guys is another story entirely,
Now this ought to be good. If you were even remotely considering attending the ad:tech conference at Navy Pier in Chicago July 31-August 1, there's something that just might solidify the decision for you. We've all been to various industry events and parties where, for whatever reason, co-workers eventually find themselves on some stage doing some strange thing providing endless humor and enjoyment for everyone in attendance. And, no, we're not talking about Arnold's Boston office pole dancing at a recent Christmas party. Though it might be interesting to see what all the booths babes would do if a giant pole appeared in the middle of the exhibit hall floor.
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On Tuesday evening following the first night of the Chicago ad:tech conference at Navy Pier, the Chicago Interactive marketing Association will host the "official ad:tech party" at Fulton's on the River beginning at 7PM.
If you are a speaker or on the ad:tech Advisory Board, there will be a reception for you beginning at 6PM following the last session of the first day of the conference. The reception will be held in the Grand Ballroom Balcony Lobby, South Side, 2nd level.
Surely there will be many more events packed into the evening and we'll let you know about them as soon as we have the scoop. That is if you care and if you'll be there.
Heeding the results of recent research which finds young men don't believe all those horrific drunk driving crash ads becasue they never get that drunk, London's Department for Transport has launched a new Leo Burnett-created commercial that leaves the crash test dummies and dramatically heart wrenching approaches behind in favor of a bartender who spews forth imaginary advice from all the people in a guy life who simply wanted a beer.
As opposed to fear of death, this commercial uses fear of guilt as its vice Fear of losing one's license. Fear of explaining that to parents. Fear of jail time. Fear of embarrassment over having to explain all this to those in one's life. While we're not sure all that would go through our head prior to ordering a beer, the message is certainly a a more practical and relatable one.
Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.
This is a little old but it begged for coverage. For tennis players who never felt the cotton polo was sufficiently breathable, lingerie brand Ophelia Fancy will help you get scandalously skimpy for the next match.
Hey, it's hard to find a decent costume that doesn't come out of a plastic Halloween tote bag. And with Ophelia covering our dress-up fetishes (with pasties!) and Hot Milk keeping expectant mothers delectably scant, there's really no excuse to go on a-porting your favorite cotton boy shorts, is there?
To promote the Red Bull-sponsored Air Race in London, a 120,000 square foot banner, designed by Ministry of Experience, was painted on the grass just 150 below where passing aircraft enter and leave Gatwick airport, the country's second largest. It took 1,230 liters of paint (biodegradable, of course), seven people and 210 man hours to create the message.
Because Second Life is getting too competitive (or not), H&M goes back to where vicarious cyber-living began: the Sims, in a Fashion Stuff Expansion Pack for Sims 2.
We nearly forgot the Sims existed.
Check out H&M Sims trailer. It makes shopping almost as tiresome as it is in real life. Maybe the physical experience would be funner on a runway. Or maybe we're digging too deep and the truth is that all experiences are just funner on coke. Is there coke in Second Life?
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