About six months too late, boob haters are complaining about that Australian Hahn boob ad in which a women, after frolicking lovingly in the waves with her man, draws a heart in the sand only to have the man, as men will do, edit the heart image into a less threatening (to a man) image of boobs. Also subject of complaints is the online component of the campaign which has a video up hand-cupped boobs which turn out to be man boobs and closes with the tag, "Boobs, great on women. Not so good on men."
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Perhaps to avoid confusion with much larger shop, Portland-based Via, or simply to reflect the agency's model of bringing in outside talent, smaller, lesser-known VIA (Visual Intelligence Agency) from Connecticut is re-branding itself Plaid. In doing so, the agency is launching Brand Aid 2007, a three week summer road tour during which agency personal will hop in a van, travel across the country to visit clients, prospective clients and share the social media love with all while web 2.0ing the whole thing with videos posted on YouTube and other content published on social media style sites such as Twitter. Twitter Tripping. That's a new one.
Rather than going it alone and funding it on it's own - though the agency promise it will take the trip regardless of funding, Plaid is looking for sponsors who, they promise, will reap the benefits of publicity that is sure, they claim, to shower this tour. While we're not so sure about that, we can't fault an agency for going about promotion a bit differently with at least the intent towards using emerging media to do so.
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Every once in a while, a commercial comes along that is so odd and so different that the only response is a very loud WTF. Somehow aligning AIDS with a VooDoo doll, this AIDS Awareness commercial or Concept Initiative from Flea Global is supposed to urge the use of a concept. Now, we're not dumb. We get the concept. It's just, well, a weird way to make a point.
HBO's Big Love is back and what HBO series would make a return without being accompanied by some sort of online game? That's right. Check out Big Love Land, created by Deep Focus, and wallow in the land of multiple wives, angry relatives, seething doubters and overly curious co-workers. It's always fun to explore someone else's lifestyle, right?
Most likely you have to be a real Star Wars freak to like this BBH-created Woolworth's commercial. Or at least enjoy bad sitcom-style commercial babble between sheep and dog puppets while Darth Vader wonders where the toaster is.
- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.
- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.
- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.
- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.
- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.
- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.
We thought we'd forgotten, or at least transcended, the quirky creepiness of The King. But these new Burger King ads by Crispin Porter + Bogusky for the Western Whopper reminded us that, unlike the witty and benign Jack, The King will mustachio you against your will and watch sadistically with his big plastic eyes while you scream.
Those Start Mobile guys have just launched a mobile content widget that helps deliver mobile content from any website to mobile phones anywhere in the world.
Existing content includes stuff from Shepard Fairey, The London Police and Patrick Nagel, which we think is pretty nifty. Swarovski crystals and Tila Tequila wallpapers are not every man's flavor of mobile differentiation.
Now here's a commercial that comically, insightfully and unabashedly celebrates the differences between men and women acknowledging there is, most assuredly, a continual battle of the sexes between two that rarely calls a truce. Though in the case of this Globe and Mail commercial, the publisher would like to think that at least on Sunday, men and women would call a a truce long enough to read the Sunday paper. Thanks, Fresh Creation.
Welcome to the brave new world of ready-to-wear advertising. Cuckoo Campaigns enables small credit unions to compete against major banks with its stock marketing service.
Basic packages start at $4,500. You just pick a campaign that you like and a Cuckoo rep will deliver a fully-produced campaign within a month.
The only other things you really need are a ready-made swatch of suits, in campaign colors, and a peppy personality to match the shiny new veneer. We doubt Cuckoo helps with those but we're sure there's another firm out there that will.
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