Crunch Wraps Equal-Opp Arms Around Pop Stereotypes

For the "We All Crunch" campaign, Mother New York throws together an amalgamation of typical (but special!) Crunch regulars that defy the gym-obsessed bodybuilder stereotype characteristic of oh, say, Gold's.

We dig the no-nonsense grimacey grrr on Nancy at left.

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Mentos Uses Poke-and-Pop Reflex to Boost Gum Sales

The sad horse at left is the fruit of a Mentos Gum campaign that brings literal meaning to "pop art," leveraging the delicious feeling we get when we poke holes through bubble wrap - or, in this case, gum out of tinfoil.

We dragged our cursor around for awhile before artistic inclination failed us. An Adrants reader notes, and we agree, that it leaves one wanting for a satisfying noise. Although granted the sound of tearing tinfoil is not as exciting as a momentous bubble wrap pop.

Joost Will Rock Your World

If you've been in the online industry longer than a day or two, you've certainly heard about a company called Joost which is, seemingly, about to turn the world of online video and television on its head. Still in private beta with an official launch date set for several months out, Joost describes itself as "free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It's a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it's an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn't just video on the internet - it's the next generation of television for viewers, content owners and advertisers everywhere."

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Reebok Runs Easy With Route Sharing Site

Molecular and Carat Fusion have put together a site called Run Easy for Reebok. The site allows runners to enter and share their favorite running routes as well as discuss routes in a forum, view run route images and listen to play lists people have created for those routes. The site is smarlt designed and allows for the traditional use of the back button unlike most overly designed Flash sites. They get points alone just for that. Check it out. We like.

Brother's Bar Buddies Stay Longer

Our friends over at Duval Guillaume in Antwerp have created another intriguing piece of creative for Brother's Inobella printing technology. Three guys dressed in colorful suits babble on endlessly in an existential-ish manner about mindless topics at a bar late at night. The tagline? "Colors that stay longer." Get it? We thought so. Take a look at the spot here.

Lynx Mynxes Head to Miami For Bom Chica Wah Wah Rally

Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.

Gastrointestinal Orgasmicness Backs Mentos Gum Art

We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.

You Mean Global Warming Is Still a Problem?

Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.

The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.

If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.

'Splat the Mat' Gets Mat Splat With Splatterific Splattishness

Here's one for you neat freaks out there and, well, for you slobs as well because, after all, you're the ones who really need the help. For its client YES Essentials which makes stain and odor resistant, custom fit automotive floor mats, Erwin-Penland has created Splat the Mat, a site hosted by one of those annoying perfectionist neatniks who deserves what she gets: Ketchup, blueberry pie, coffee, dirt and an ice cream sundae pour all over her.

After choosing your method of splat, you are treated to a time-lapsed cleanup during which the mats is cleaned using just paper towels and water. Hmm. Maybe they should add baby puke to the list. Now that would be the true test of a mat's cleanability. Actually, there's a section of the site where you can "suggest a spill."

This is one of those sites that perfectly delivers it message and does so in an interesting and amusing manner. Props to Erwin-Penland on this one.

PETA Says Bludgeon Thy Fellow Man if Tastes Differ

Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.

There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.

We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.