Now this is odd. A GoDaddy spot without Candice Michelle or Danica Patrick or fake big breasts has been "banned" by CBS as a possible Super Bowl commercial for the master of domains. The spot, called I Own You, has two guys in office cubicles with one demonstrating the ease of GoDaddy domain registration by taking all the domains his cube mate might want. Things get humorous when the subject turns to the second guys mother. Don't miss the witty (more witty with another "s") last name of the second guy too. We like the effort but can understand why a network might have a problem with his.
According to GoDaddy, which will buy three spots in the game, one will feature either or both Candice Michelle and new GoDaddy girl Danica Patrick. As long as the network approves it that is. We're thinking the non-Candice/Danica spots might actually turn out to be the better ones.
- CBS still has 25 percent of its Super Bolw inventory to sell. Hmm. Couuld that be that they just can't stop increasing the amount of inventory they'd like to sell?
- Dropping facts such as 11 hours, 221 advertisers, 1,400 spots and $1.72 billion spent, eMarketer has organized some hard facts and figures about the past 20 years of Super Bowl advertising.
- AdFreak highlights the very intriguing waterfall technology Jeep uses for its booths when it travels to automotive trade shows. Cool stuff.
It seems no one wants to see the Kristen Bell Pulse movie so the studio continues to pump out ever more odd promotional websites. Sent to us by Proximity Spain and created by, according to the Policy section, production house DeAPlaneta, a site called I Want to See A Ghost (customized Adrants version here) resembles a blog with the first post urging readers to view a video. After viewing the video, the site is taken over with Flashtastic drama incorporating your name (if it was forwarded to you by someone). The site follows an earlier effort that "attacked" a person's computer with hundreds of IM windows.
It's fairly freaky and an impressive use of Flash to turn the site into something other than what it's supposed to be. After the Flashtastic drama subsides, the site then goes black, serves up more "shocking" imagery then reveals it's a promotion for Pulse which opens in Spain February 2. It's a nice effort. Even if the movie garnered poor reviews.
We're not exactly sure what the Microsoft ad is or on this page but we are sure it's yet another really bad contextual ad placement. Once again, contextual advertising fails. This time in a story about a woman who dies during a water drinking contest for radio station KDND called "Hold your wee for Wii," a Microsoft ad appears in the form of a water cooler that fills a cup to the point of overflowing. Sweet. W love the smooth flow of a good contextual ad placement.
The Comcast Slowskys are back for more really slow cable versus DSL fun. In four new spots created by Goodby, Silverstein & Partners, the turtle family revels in the slowness of DSL indicating to the rest of us Comcasts's cable is a much faster choice. Whether that's true or not is irrelevant. The spots are funny in that odd sort of way the originals were and thet steer clear of the boring speeds and feeds spots many other cable and DSL companies still cling to. You can view all four spots here, here, here and here.
We like ads that make a point. Sadly, so many don't and simply waste people's time or don't garner attention in the first place. This Truth campaign street ad (created by Crispin Porter + Bogusky...who, rumor tells us, just lost the account) consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 million (oops) children lose their moms to tobacco every day." Powerful. Of course one does have to question the effectiveness of an ad that takes hours to make its point. Oh wait, they've conveniently crammed the whole process into a :30. Smart thinking CP+B. The spots break January 22.
UPDATE: We received clarification in response to the account shift rumor that "Crispin has not lost the truth account and there is currently no agency review even planned. Also, Arnold Worldwide of Boston shares the account with CP+B."
And, we're back! Yes, my friends, the Disney vacation is now, sadly, in the rear view mirror but the rejuvenation that vacation provided was much needed. As we get back into gear here (not that we were ever out of gear with co-editor Angela providing you musings on a daily basis), how apropos it is we stumble across The Silly Girl's mention of airport security bin advertising. Just when you thought every available ad space has been taken (now there's a sentence that's been written here many, many times), ads will now appear on those gray bins you toss all your stuff in as you pass through airport security.
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And Google presses onward in its total colonization of our souls.
The name that changed online business relations has just leaped the cyber fence. Word on the street is, Google filed a patent for billboards of the interactive persuasion. They'll work like AdSense and advertisers can purchase ad space by computer.
The billboard system will advertise products available and in stock at local stores.
Bill Green at Make the Logo Bigger is pitching would be advertisers who are understandably gunshy about the $2.6 million price tag on Super Bowl spots this year.
For zip-zero - yes, nothing - he'll throw together an ad idea that will make it through the censors and live longer in memory than the Burt Reynolds bear ad. Really.
So get ahold of him. You can e-mail Bill here.
In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.
We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.
This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.
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