Humping 'Donnie Darko' Bunnies Somehow Promote Brazilian MTV

We know most MTV promotions are whacked but this Brazilian one whacks the ball way out of whack. Aside form potential references to Donnie Darko and that freakish bunny suit, we're guess the creative brief or this ad had two words in the "tone" section: fucking whacked. If we could read "Brazilian," we probably be able to better resolve the whole humping bunny thing with the intended goal of the spot.

Sobey's Cures Masochistically Obsessive-Compulsive Behavior

If you ever feel like your life is in a rut and your days are filled going through the same masochistically obsessive-compulsive routines over and over and over so much so that you can do them blindfolded or in complete disregard to alternative routines, you might want to go see a psychiatrist. Or, you might want to watch these ReginaldPike-produced commercials from Vancouver's ReThink for Sobey's food stores.

AT&T Thinks Adrants Is A Sports Site

We just love when we get "personalized" emails from PR folks like this one from LA agency Fanscape which, apparently, did a considerable amount of research to determine the subject matter of each site they sent the release to so they could properly personalize it. Writing to Adrants which, apparently research determined to be a site that focuses on sporting news, the email read, in part, "It would be great to get a mention about AT&T Home Turf, including the Roy Williams segment, up on your sports site as either a news item or feature. Photos from the AT&T shoot are also available. The Roy Williams episode, as well as past "webisodes" are available here: http://www.attblueroom.com/sports. Take a look and let me know what you think!"

Well, you cut and paste buffoons, you ask what we think? Well, aside from the fact it took no less that three minutes, 7-8 different screens and innumerable confusing navigational issues just to find this video which carried the educational side text "THIS IS AN INTERACTIVE VIDEO" as if a person couldn't figure that out on their own, you might want to update your press list so you can craft oxymorons like "personalized mass emailings" that carry at least a modicum of intelligence.

Sony Lets People Choose Ending to Commercial

Leveraging a previous commercial for its line of HDTV, Sony has released a collection of alternative endings to the original commercial so that...well...we don't know what becasue the endings are so stupid we lost track of what the ad was trying to accomplish. Oh but wait. The endings are riffs in actual movies and they choices tie into the tagline. Witty. It's always great fun to let the consumer think they're controlling things with these prepackaged, predetermined "optional endings" but sometimes it seems a lot of people forget what an ad is supposed to do: sell stuff. Oh but wait, maybe this does sell stuff but we didn't realize that until we watched the ads a few times. Oh but wait, that's why we have this thing called frequency.

Netflix Needs Help, Altoids Get Shot, Walkman Saves Ears

- The Bay Area Interactive Group has launched its second season of its Big Sessions podcast with industry guru interviews.

- Netflix doesn't know how to improve its movie recommendation feature but it thinks there are people out there that can so the movie rental company is offering $1 million to anyone who can improve accuracy by 10 percent.

- Tokion's Fourth Annual Creativity Now Confernce will be talking place October 14 and 15 at Cooper Union in New York City.

- Here's a litte shoot the Altoids out of the sky timewaster for you.

- To promote the Sony Walkman (they still make that?) in Italy, Ebola Industries created a site, SaveYourEars, on which videos show people singing horribly out of tune in concert presumably to show using a Walkman will prevent youo from hearing this badness. We're not entirely sure since the site's in Italian.

Ripped From the Lips of Carat's David Verklin: FSIs in Danger!

Recent speculation that Wal-mart and other big box retailers may stop using free standing inserts in newspapers is predicted to cause a giant stampede to the newsstand as the public realizes it can actually read a newspaper without having to wade through an inch thick pile of irrelevant advertising just to catch up on the status of Paris Hilton's ass flap or whether Dick Cheney still exists. While newspapers are said to be in a state of shock over the impending doom, many fail to realize people might actually agree to pay for their product, thus increasing circulation thus increasing ad rates thus increasing revenue, if they could actually find the editorial buried beneath that orgy of advertising known as the FSI. OK so that's cracked logic but, on the other hand, if newspaper publishers finally realize the importance of deodorant that costs five cents less pales in comparison to the important news of who George Clooney will date this week to foil paparazzi, this recent news might not be so hard to swallow. OK, that's cracked logic too but...oh forget it.

Breasts, Elevators Converge to Sell Bras

AdJab was sent this humorous Chinese spot which follows the seemingly overdone "push up bras make your boobs fucking huge" theme, this time by illustrating how difficult it is for a push up wearing woman to properly situate herself inside an elevator. It all makes one wonder about the difficulties females who actually have unassisted big breasts must deal with.

Billboard Gets 'Chicks With Dicks' Treatment

Defacing a billboard is a time honored activity practiced by pimple-faced highschool kids, angry cause group members and advertisers themselves. We've seen a lot of various defacements in our time but nothing's funnier than simple bathroom stall humor as seen on this billboard here. Click the image to see the true artistic abilities of these defacers.

Target Offers Personalized, Customized, Localized Weekly Ad

To make it even easier to merch you, Target provides an option to receive a Weekly Ad via e-mail. If it were any easier they'd buy the products themselves, wrap them up and send over a pair of cute chicks in red uniforms and a gigantic Target truck to deliver them to you along with beer and hell, why not, maybe even a cheese calendar. But of course you have to do the buying, otherwise all Target's efforts are moot.

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The Fromage Girls: A Twist on that Tired old Raiderettes Calender

We're not really even sure what these people were thinking but hey, sex sells everything so why not cheese? At the very least we'll finally learn the names of twelve of them for sure and that's great, because knowing cheese by name (regardless of the means) makes us more cultured. Right? - Contributed by Angela Natividad