- Red Wing has launched a new print campaign to promote its Titan leather motorcycle boots. Colle + McVoy created the campaign.
- Shaun Irving compares a recent Coke commercial and a video called The Winking Circle which is about a bunch of kids getting creative and finds striking similarities.
- Ernie Landante attended ClickZ's Online Video Advertising Forum last Friday and interviewed a bunch of the speakers. You can view his interviews, which will be released over the course of this week, here.
- Leo Burnett in Budapest has, as it has in the past, posted 50 commercials for people to vote on so they can pretend they are at Cannes.
While this PSA for Action Against Hunger ran a year or so ago following the December 2004 Tsunami, it was created through a communal effort among members of the WheresSpot advertising community group. Copywriter Stefanie Wasserman is a member of WheresSpot and, through the community, she met producer and editor Yatin Parkhani with whom she created the PSA. The pair created a commercial that avoided typical post-disaster imagery and used, instead, puppets from the Brooklyn Puppeteers Coopertive . Yes, puppets. The spot tells the story of of a girl who was left behind without her family after the tsumani. The spot does have a happy ending as it does for its creators who just won a 2006 Telly for their work.
Actress and Musician Christina Milan is helping NetZero launch PrivatePhone, a free, disposable phone number service for people to use when they just want that loser at the bar to leave them alone or for use in a personal ad or for use when selling something but, for all intents and purposes, it's basically a dating/chat line service. It's inbound only with voice mail. On the site, there's a gallery where people can upload their images or images of things they are trying to sell. Doesn't sound like anything special which is probobly why they needed to hire a hot chick and slap her up on a Times Square billboard.
At Cannes whether a campaign actually sells product is irrelevant. Though the new VW campaign from Crispin Porter + Bogusky did, apparently, increase sales, it also won a Sales Promotion Grand Prix Lion award for the My Fast character. VW was up against Adidas and its "Be the Ball."
Communications company Cisco Systems has launched a new campaign centered around the typically nightmarish aspects of office life such as missed meetings, endless phone tag, conference call insanity, video headaches, wiring difficulties and all those other inane idiosyncrasies that make you wish for the days before the fax machine launched us into office technology hell. Ten videos cover just about every office technology nightmare except for the biggest one of them all. People. No matter how wonderful Cisco technology might be, no technology can connect people if there's no one there to connect to. If Cisco can solve that problem, office life might actually be something to look forward to.
Travel site Orbitz has launched Orbitz Games, a community site on which people can help Orbitz build an 18-hole golf course by designing a golf hole and voting on those designed by others. By designing and voting, people can win airfare for two to anywhere in the U.S. It's sponsored by Golfsmith Golf & Tennis.
- Two guys are following England around Germany as the 'Unofficial' Coca-cola mascots and reporting back to fans via their video blog.
- Here's a little Aussie viral for a roadside assistance company that puts a twist on on asking mom and Dad to use their car.
- Here's the third installment of the incredibly stupid Truth campaign in which the guy with the goofy hair calls attentions to jogging, M&M's and smoking addiction. It's just not working.
- Walking in on your hottie having sex with a bunch of other guys and not flinching is a poker face Poker.com would appreciate.
- Katherine Harris' U.S. Senate Campaign is getting some seriously hilarious spoof treatment and is racking up tons of views in the Huffington Post Contagious Viral contest.
- Here's what Aussies do to promote cricket in London.
- More Nike Joga Bonita football...uh...soccer fun.
Cannes is now officially one big advertising industry inside joke. We all want to go but we all know it's an idiotic event and just an excuse to party and drink on the company's tab. Campaign magazine is celebrating this industry debauchery with Cannes Private View, a promotion they teamed with DDB London to create. The promotion calls for delegates at Cannes to send in mobile photos from the festival. Those not fortunate enough to attend the festival can visit the site, look at the images and add captions. People can also register at the site to have Cannes updates sent to their phones three times each day.
Now we know you've all seen the picture of Donny Deutsch in a bikini. That's pretty tame compared to what we know those of you there can dig up for this promotion so don't go anywhere without your cell phone. And don't just send your pictures to Campaign. Send them to us too!
Lynx is promoting its latest online stunt called Billions of Bikini Babes which will, apparently, air in the UK at 7:25PM on ITV1 just prior to the England versus Sweden football game. The trailer promises bikinis, babe, beaches and one guy that looks like he's in bikini nirvana.
Beyond "far forward right hand page," most media people don't give a crap where their print ads appear in a magazine. Apparently, Chrysler's Mark Spencer does and he jumped, when called by People magazine, at the opportunity to place an ad next to the article about Brad Pit and Angelina Jolie's baby Shiloh. While the placement itself is a great one, the headline of the Dodge Caliber ad, "It's Anything But Cute," makes it one of the better ad placement juxtapositions in recent memory. Forgive the insane LeftlaneNews brandapalooza and baby facial coverage on the image. Why even botther? The image is already out there the world over.
|
