To demonstrate its video offerings for Amp'd mobile phones, Klipmart created an ad banner that contains six panels of streaming video with the ad unit. The goal was to demonstrate the capabilities of the Amp's site within the banner. Within the ad unit, users can click on any of the videos to view them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp'd models with "Amp'd Live" as a menu option. Clicking on "Amp'd Live" presents the six streaming video panels. Ads will appear on Buy.com. Yahoo, Fox Sports, CNET, Maxim and others. See the ad unit here.
It seems Toronto ad execs can't seem to stay out of trouble. First, henderson bas President Dawna Henderson gets exposed as a maniacal control freak and now some ad guy has stiffed another out of rent money. An Adrants readers writes us saying, "Toronto Marketing consultant Simon Wood owed my friend thousands ($6,000) of dollars in back-rent, stringing him along until finally disappearing into the night. This friend, also an Ad-guy, got really pissed-off and searched the net for where to track down Mr. Wood. He discovered in the process that Simon had let his B2B site domain's registry slide. My friend (Phil Bonnell according to Whois) bought www.simonwood.ca for eleven dollars and the rest is history."
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There seems to be a trend developing with balls and billboards. First, there was the muffin that "fell" off a billboard and crushed the car beneath it. Then there were the big red Powerballs that crushed a few cars and now we have a giant tennis ball scrushing a car. A Sony Erikson billboard promoting the Nasdaq Open which has three female tennis players extending off the board having just made their shots. A car placed beneath the board has a giant tennis ball smashed down on top of it. No doubt, we'll soon see a Carl's Jr. billboard with celebs Lindsay Lohan, Nicole Ritchie and Hilary Duff, in a bid to prove they still eat, promoting the company's next mega-burger. A burger so huge it's too heavy for the girl's frail bodies to support so it's fallen on top of an 18-wheeler parked beneath the board and crushed it. See another image of the board here.
Writing on his weblog, Advertising Ourselves to Death, Todd Copelzitz celebrates the cluelessness of agency execs and media companies when it comes to understanding digital media. Copelvitz takes a look at the Pathfinder debacle - the old on and the new - and the genral cluelessness of elder creatives struggling to understand this thing called new media.
Citing an article written by Aaron Baar called Teaching As Old(er) Creative New Tricks, Copelvitz calls out some gems such as 54 year old Carmichael Lynch Chairman Jack Supple's regular meetings with his web designers (rather than just jumping into the new tech himself) to stay current with new media. From the same article, it appears 54 year old Jeff Goodby at least grasps the concept of jumping in with b oth feet saying, "I used to think you could noodle something out on a pad and have someone else execute it on a computer. But now I believe you have to understand technology just to know what's possible."
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After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.
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Continuing its tradition of April Fool's Day joke, Google has launched Google Romance, a humorous take on dating sites. Google SVP Jonathon Rosenberg explains the service saying, "Our mission, as you might have heard, is to organize the world's information. And let's face it: in what area of life is the world's information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal."
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Because News Corp. is salivating over the potential millions in ad revenue advertisers eager to reach 60 odd million MySpace members may dump in its lap, the company is cleaning up MySpace, removing racy profiles and "offensive" images. It may all be for not as teens and twenty something will likely say "screw it" to News Corp's attempts at cleanliness and move to other social media spaces or create ones none of us has heard of yet. MySpace became a guerrilla overnight. It could fail overnight too. These days, it's too easy for people to gravitate to a place where they feel comfortable rather than put up with corporate censorship simply to please advertisers. It's the advertisers who will have to adjust rather than the corporations.
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