Jossip has the story on the latest entertainment magazine launch. It's from Vogel Communications, published monthly and is called glued. The magazine is written for the 30-45 year old crowd and will seek to expand on what TV Guide and Entertainment Weekly already offer by focusing on feature articles and leaving the listings behind since most viewers use on screen listings now. The debut issue has Matt LeBlanc on the cover. Jossip interviews glued Editor Candace Korchinsky.
Speaking at the Internationals Advertising Association's 39th World Congress in Beijing,WAN VP Gavin O'Reilly said, "The Newspaper is the new mass-market medium." Claiming newspapers provide a steady environment in the face of fragmented and declining television viewership, O'Reilly said, "Remember that an advertiser's agenda is very, very simple - they want rock-steady reach, reliable demographics and do not want to pay a premium for a dwindling, haphazard audience."
Perhaps O'Reilly hasn't notice the decline in newspaper readership.
He went on to say that newspapers can consistently reach the elusive customer and discounted claims that the young have eschewed the medium for the Internet and other mediums. "Even if we exclude India and China as obvious growth markets, the trend for newspapers in Europe, Canada, the United States and Australasia is significantly better than most media experts would have you believe."
O'Reilly continued, "Gone are the days when editors say: 'publish and be damned'. Today's editors are acutely commercial, inventive, creative and ever-responsive to new products development and change." That would be why there have bee so many failed attempts at launching "youth-targeted" newspapers, right? Of course, being the CEO of the $2 billion, family-owned Independent News & Media, publisher of 165 newspapers, explains O'Reilly's enthusiasm for the medium.
- Thought Equity Partners with Warren Miller Entertainment to distribute premium stock footage online. See samples.
- Th WB's Jack & Bobby was a hit (for The WB) with 5.2 rating for teens.
- People Publisher Kathy Kayse is taking a break citing personal reasons. She plans to return next year. EW's Paul Caine will step in.
- Fairchild Publications is launching a woman's version of the recently launched men's lifestyle magazine Vitals. It will launch March 2005 and publish quarterly.
- New York's Saatchi & and Saatchi is having a bit of a management shake up to "reset" ambitions and fix CEO Kevin Robert's admitted management fiasco over the past four years.
While the image of previously food-challenged Mary-Kate Olsen pigging out on a Whopper might actually be interpreted as healthy, some have their underwear in a bunch over the Olsen's lending their image to McDonald's in France. The two are featured on the website and tied to various promotions. They also appear on posters through out the country. Maybe the stick figure images of the two will get the French to eat McDonald's food out of pity for Mary-Kate. Of course, the Mary-Kate thing was really all about drugs more than food but that little factoid just sucks the fun right out of this story, doesn't it?
The Viral Awards, dedicated to viral and buzz marketing is launching in London this month with a jury chaired by HHCL/Red Cell Creative Director Steve Henry.
Awards Director Alex West said, "We have set up The Viral Awards to put the spotlight squarely on the medium. This is not only a great opportunity for pioneering agencies to showcase their work and the breadth of their vision, but also for others to garner a greater understanding of the opportunities presented by Viral and Buzz. The Viral Awards will not only showcase the very best creative work from around the world but also award work from a results perspective."
Viral and buzz marketing has grown quickly in the past twelve months as marketers explore new means to deliver marketing messages. Maverick Media Managing Director Will Jeffery adds, "Many agencies and clients are already achieving tangible success with the medium but there are a great many more who are still looking to really take advantage of the obvious benefits that viral can provide. We are really excited about the awards and hope that can help create a greater understanding and take-up of the medium by more advertisers."
The Awards will be held at the London College of Fashion on 13th January 2005 and the call for entries is open now. For images or more information check out the website or please contact awards Director Alex West at alex@viralawards.com
Laser Cosmetica has launched a campaign including an ad which pays homage to the oft used phrase, "shave your kitty" to promote their $180 laser hair removal. The ad, with the tag, "we obsess so you don't have to," offers a three year guarantee. Hmm...never knew laser treatment could last that long but, then again, we've never tried that sort of thing.
The campaign, created by New York's Night Agency, including a series of three ads which are running in New York Magazine, Time Out New York, New York Post, Village Voice and others. Full size ad can be viewed here.
It seems like there are more political spoof commercials than there are real ones and here's another just to prove that point. In this "commercial" the Devil himself shows his support for President Bush by explaining how alike they are and how well the work together. Claiming Bush has made his job easier, Satan says he's been active in politics for a long time, helped make Americans scared and suspicious of everything and done his part in making bombs and tanks more affordable insuring, along with Bush, they get more use. Satan closes by saying,"Give America Hell. Vote for George Bush. The only man with balls big enough, steely enough, cold enough to give him (Kerry) a run for his money."
Thirty second spot? So yesterday. Long form-commercial? Uh, uh. Product placement? Out like trucker hats. An entire Oprah show disguised as a commercial for Pontiac's new G6? Killer marketing concept of the last 15 minutes.
Oprah's 2004 season premiere yesterday spent the entire show promoting and giving away to every member in the audience, a new Pontiac G6. Seven million dollar's worth of Detroit metal. Oprah even toured the plant and played vingette's of that on the show. While we are as far from Oprah's demo as one could get, it sure seems like the audience was having a good time ...screaming, hugging, jumping and just generally looking like a fool as most do on talk shows. But hey, Pontiac got some good vibe out of this. Thanks to B.L. Ochman for the tip.
Here's a quick rundown on our friends who help pay Adrants' bills and who may have a product or service beneficial to your business.
Long-time advertiser, Claria, is still with us offering to the ability to target your prospects based on their 0nline behavior. HP is on hiatus from promoting their Designjet printers but a bird tells us they may be back soon.
SearchFeed, a pay per click network, has been with us about a month and can help you make the most of your search engine marketing offorts. TBS is promoting their syndicated run of the HBO hit Sex And The City. David Reese is promoting his hilarious political cartoons. scenarioDNA research, a research and brand planning sompany, offers ad agencies services which help get inside the mind of the consumer to aid in developing better marketing programs. Affiliate Marketing Marketing by WSO offers website publishers managed affilite programs whereby publishers can promote products and make money doing so. Hugh MacLeod, the guy who draws cartoons on the back of business cards is hyping his wildly snarkish cartoons and his 25 (and counting) steps toward being more creative. NameSecure is promoting free .info domains.
So check them out. They makes this all possible. Maybe they have something for you, maybe they don't. You won't know until you look.
- Red Lobster has launched an in-culture Spanish language microsite to serve the Hispanic market.
- WPP's winning bid for Grey is likely to cause some mud wrestling - especially between soapster rivals Procter & Gamble handled by Grey and Uniliver handled by WPP.
- Ad Age digs into the gory financial details of the WPP-Grey deal.
- Fashion alert! 80's big hair is back! And L'Oreal's Garnier Fructis and Kao Brands' John Frieda are all over this horrible resurgence launching new "extra hold" products early next year.
- Trump has threatened to sue ABC over an upcoming Primetime Live piece that is said to be less that kind to the business mogul. Many think ABC is just jealous it passed on The Apprentice.
- Hispanic focused Thalia magazine, launched this Spring, has folded after just three issues.
- Dave Itzkoff, former associate editor at Maxim, has published Lad, a look inside the insanity of the monthly lad book's publishing cycle. It ain't what you think.
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