I found this over at adville. Posted by Martin Roell, who apparently can read German as he found this at futurezone, via schockwellenreiter, both in German.
The gist is EIDOS Interactive, a German game manufacturer is promoting its new game, "Tomb Raider: Angel of Darkness" by placing live sized Lara Croft posters/cut-outs in men's showers (in health clubs I would imagine.)
Do you really want to be staring at a set of 36DD's (I know this only because that's how big Anjelina Jolie said they were in some interview) while you are showering with a bunch of guys? You know, trying to be all tough and in control of yourself? No un-necessary "wood" needed in that situation. Yea, yea, it's just a poster, not the real thing but still!
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Here's the latest viral ditty from our friends in the U.K. This time, it's a washing machine game where you can select your wash type, temperature, and added items. And then, watch the woman have an orgasm. There's a real live TV spot too.
Somehow, this is all related to Phones4U, a mobile phone retailer. Courtesy of TTR2.
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As found by my partner, Rick Bruner, over at Up2Speed, here is what is destined to be next must-follow viral event. Napster, now owned by Roxio, is relaunching and their advertising effort will be handled by Venebles, Bell & Parnters.
"We're thrilled to be involved with the re-launch of one of the social icons of our generation," said Bob Molineaux, president of Venables, Bell & Partners. "Napster is a powerful and electrifying brand, and we are very excited to put our creative forces behind it."
This could be cool.
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I guess the Gucci Crotch Shot Ad didn't do the trick.
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Here's this week's collection of new ad campaigns compiled by Amy Corr of MediaPost's Out to Launch. This week, there's new work from The Food Network, a literacy ad from the Newspaper Association of America featuring Sinbad from the new DreamWorks movie, two campaigns from Lee Jeans, a back to school campaign from Office Depot (starting July 7th! Can't we enjoy our Summer, already?), a "cheap" campaign from HotWire, and the first ever U.S. campaign for The Financial Times. Check them all out here.
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Kraft has announced that it is changing its ad strategy to include anti child obesity initiatives. As part of this effort, in-school marketing will be greatly reduced.
What Kraft is really doing, according to this article is heading off potential law suits from fat people who blame food companies for their fatness. Just like the lady who sued McDonald's because her coffee was, oh my God, hot!
This is going to sound old fashioned but PEOPLE...it's starts in the home. Raise your children to eat the right way and they will. Yes, there is tons of bad food options out there but no one is forcing you to eat them. Why is it that no one these days wants to take responsibility for anything in their owns lives? Why is everything someone else's fault? No one is stuffing food down your throat. You are! Try this. You think you are fat, don't sue, stop eating! And don't give me that crap that you didn't know the food had a lot of calories in it.
What's up with people today that companies have to get so PC and and end up doing double talk like, "Gee, we're Kraft. We make Oreos. But don't eat too many because they will make you fat?"
Can anyone answer that for me?
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I really thought this show was going to be a loser. I also thought Charlotte Churches movie would be a hit. Well, I'm two for two on those. Church's movie bombed and America's Next Top Model is gaining an audience and is up 20% in ratings since its debut on May 20. Who knew?
Tyra Banks and UPN have a semi-hit on their hands especially with the women 18-34 demo which is pulling in a 2.2 rating and a 7 share. Remember, this is UPN we are talking about so all numbers are relative. Has anyone actually watched this show? If so, comment here and let us know if it's really any good.
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Rather than pitting the new Touareg SUV against other SUVs, VW pits it against its own in a way that almost bashes the other models. Clever. Interesting. Different.
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Rick Bruner of Up2Speed refers to and comments on an essay written by Henry Copeland of BlogAds in response to some socialist who thinks all advertising should be banned. A good read.
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