|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
TiVo Has Plans That Will Keep Competitors at BayMichael Ramsey, CEO of TiVo doesn't think that having TiVo-like technology in every cable set top box will hurt his business model. He has plans in place for TiVo to offer services far beyond just the time-shifting and recording capabilities of the device. Branded advertainment and home networking are just two. More... Total Ad Spend Up in 2002 by 4.2%NEW YORK, March 10, 2003 - Total advertising expenditures for all media in 2002 showed stronger than expected growth of 4.2% compared to 20011, according to the latest figures from CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information. CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. "This year's growth is a result of a strong second half reflecting the vibrant network upfront, the elections and holiday spending," comments Steven Fredericks, president and CEO of CMR/TNS Media Intelligence. "Despite geo-political and economic uncertainties, the marketplace outperformed our expectations for the year," adds Mr. Fredericks. More... Leo Burnett Wins GatewayLeo Burnett has won the creative portion of the $150-200 million Gateway account beating out GSDM. Television Commercials of the Week Here's a good one that illustrates what we'd all like to do when our fat boss inhumanely fires us while spouting off about the financial success of the company. Oh, by the way, it's a spot for AirTran. [via Ad Age] -------- Cisco's $100M Ad Campaign a Sign of Tech Segment Return?Ad Age's Rance Crain thinks so: "To me, Cisco's huge ad commitment is the surest sign I've seen that tech business is on the way back." The Death of the Agency Holding Company ModelIs it really any surprise that the mega-agencies are beginning to die? That Interpublic is a mess? That these companies are so big that it's all about shareholder value rather then good marketing communications? Yes, it is the dot-bomb era of the advertising holding companies. The unbundling of over bundled girth. A time when eager advertising executives can, once again, go it alone. And, in the process, maybe create some worthwhile advertising along the way. Stuff Editor Dismisses Most Men's Magazines as "Stuck in Little Boys Clothes""By pointing out the stupidity and the pretentiousness of these other magazines, the readers are made to feel that they were right all along and that they aren�t missing anything." So says Greg Gutfield, editor of Stuff Magazine as he points out the irrelevancy of most men's magazines. More... Howard Stern and TNNHoward Stern may exec produce an animated series tentatively titled Howard Stern: The Teen Years. It may feature Stern's voice and will focus on the trials and tribulations of growing up as a teen. More... Oprah's O Magazine Tops AdWeek's 2003 Hot ListAlso on this year's Hot List are ESPN, Real Simple, The New Yorker, In Style, FHM, Cooking Light, Maxim, Shape and Allure. AAAA's Meeting Wrap UpMediaPost's Dana Blankenhorn does a wrap up of last weeks AAAA'a meeting. 
|
|