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B2B Advertisers Slow to Embrace WebFrom iMedia Connection A new study from GartnerG2 reports that B2B advertisers are reluctant to move online because most Websites have broad appeal and cannot identify the specific markets they are targeting. We need more VertMarkets of the world to counter this.
The Blame GameYou know the drill. "Oh, the client hates online". "The site won't let you do that". "I'm not convinced of this mediums validity" Jeff Jaffe cuts through all this puffery about online advertising foot dragging. A good read: Jaffe Juice: Who's the Bad Guy? Buyers. Sellers. Clients. Just who is responsible for inhibiting or slowing the growth of Interactive Advertising? You might be surprised by what Joseph Jaffe thinks. Good thoughts to heed. Rest for the Weary Newsprint BuyerFinally, something to cut through all the messy paper work. Hope it works. From MediaPost AdSEND, the Associated Press�s digital ad delivery unit, is currently developing a new service that will streamline multi-market newspaper buys. Set to launch this fall, AP AdVantage will be a web-based service available to buyers and newspapers that will allow for easy placing and tracking of orders, consolidated billing and improved communication between advertisers and papers.
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