As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike.
However, the effectiveness of a billboard campaign often hinges on one critical factor: location. Selecting the ideal location for your billboard is not just important; it's essential for your advertising success. It can be compared to a game of chess, where strategic moves can make all the difference.
To further understand, here's a closer look at why billboard placement is crucial and how it can significantly impact your advertising campaign.
more »
Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we're going to contribute even further to to the database of boobs.
A mobile billboard created by Sarafan Advertising designed to promote the effectiveness of, um, mobile billboards featured a pair of naked breasts cupped by a woman's hands with a transparent band of green over the nipple area. A headline read, "They Attract."
more »
Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting.
Of course, all the paintings featured cheese and tasting stations made it very easy for people to stop and sample the cheese on their way to and from work. And who doesn't want a little snack while commuting. Over the 2 days, 500,000 passed by and 40,000 people tasted the cheese.
more »
Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.
more »
As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which urges convention goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA.
more »
In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.
more »
In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.
more »
For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.
To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.
more »
Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency.
On April, 8th and 9th, Voyages-sncf.com, with help from TBWA\Paris, created an interesting installation on the streets of Paris with some oversized interactive figures.
more »
Marketers; always up to something. Struggling marketers; always resorting to desperate measures.
You've probably never heard of the Angel of the North. It's a large structure of a 66 foot tall angel with wings that are 177 feet across. It's located in Gateshead England. It was created by Antony Gormley in 1998 and was created to celebrate the work of coal miners and signify a transition from the industrial age to the information age.
more »
|
