Study: 98% of Real-Time Marketers Report Positive, Measurable ROI
Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.
Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase their real-time marketing budget in the next year.
