Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen's 2011 spot "The Force" continues to hold onto the top spot, according to data released today by video ad technology company Unruly.
The auto brand's commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor's commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia's World Cup ad, "La, La, La" - featuring Colombian pop princess Shakira last summer (5,875,075) - after more than three years in the #1 position.
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Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they'll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.
Sadly, these inquisitive minds will get less than half the story.
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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.
In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.
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There's just something about Japanese ads. The right amount of goofy. The right amount of innocent fun. The the right amount -- read: complete lack of -- political correctness. These elements combine to make truly light-hearted, fun advertising.
Now you're going to have to stow away your Facebook-style outrage to enjoy this one but try. Really try.
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OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.
While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that's what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.
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According to News Corp. Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.
Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, "We are on the hunt for fashion interns! Email your CV to sundayfashion@newslifemedia.om.au or tag friends who might be good candidates"
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