Channeling 42 Below Vodka, Hendricks's Gin (which, by the way, is awesome) is out with its first animated spot touting the brand's unique combination of rose and cucumber. The ad will air on the brand's YouTube channel, Facebook page and other social properties.
The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.
more »
Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60 million employees choose to talk about their employer online.
The good news is that their message is overwhelmingly positive; the bad news is that all this employee advocacy is happening beyond your awareness. Employees share about your company on social media without training or any guidance on brand safe content.
According Proskauer Rose LLP's Social Media in the Workplace: Around the World 3.0 survey, 90% of companies now use social media for business purposes - up from 60% a year ago. However, many business leaders are uneasy about asking employees to help attract new employees and new customers on social media. Businesses are stuck in this contradiction because they fear what employees will tell the world.
more »
In another time and era, one could argue that this bus side ad from Florida-based Estrella Insurance was, you know, tongue and cheek funny. In some ways, it is. In others, it's just another step back to the Stone Age.
more »
Oh boobs.
Thirty-year-old Lara Tait has launched Boobs for Science, a blog and Facebook page designed to call attention to developments in science. And women all over Italy are happy to contribute.
more »