|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Department Store Pranks Shoppers With Christmas-Themed Extravaganza
So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter. Snark Master AdWeak Is Out With New Editions of Advertising Insider
If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes: Brand Strategists Answer Top 5 Social Questions
Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue
Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness. Typically, the job of developing a great marketing plan is left to the CMO. However, some startup companies simply do not have the overhead available to hire a high-level marketing executive, especially considering the cost of a salary and benefits. BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate
While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle. To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!" 
|
|
