Well after that headline there's not much we can write to further our point about this odd Beagle Street Life Insurance ad created by The Corner. It's like a troll farts and then turns into one of those cute little furry creatures from Gremlims. You know, the movie that had that hot chick from Fast Times at Ridgemont High who took her top off and made Judge Reinhold lose it in the bathroom?
By the way, how's life these days, Phoebe?
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This is a rare one for Subway. After all, it's brands like Carl's Jr. and Agent Provocateur that usually own the sex sells angle. So to see the seemingly conservative Subway get all up in our faces with the Sexy Halloween Costume thing is, to be honest, a bit jarring.
But who are we to get down on a brand for having a bit of harmless fun? Wait, what? Harmless fun? You mean the kind of fun that sets women back 50 years and cements the fact that they're sex objects?
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Oh you've gotta love those online college degree schools for their content marketing savvy. They've mastered the art of creating compelling and informative infographics that double as a promotion for the school.
That's not a slam. Just an acknowledgment. Anyway, here's a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It's got examples of successful virals. It's got examples of failed virals. It's got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.
Check it out below.
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Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually one of the smart ones to avoid this FOMO Folly that's reached epic insanity.
Anyway, back to the matter at hand. Its Advertising Week. And all the bigwigs, blowhards, pontificators, bloviators and, oh yea, smart people who know all kinds of awesome shit about advertising have gathered in New York to share their expertise so the rest of us can Tweet it, Facebook it, post it to LinkedIn and, yea, Ello.
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Content marketing, inbound marketing and native advertising practices have entrenched themselves in every corner of the marketing spectrum. Entire businesses like Buzzfeed, Nativo and ShareThrough have sprouted to serve this growing marketing practice. But it's not just publishers and ad tech vendors who have hopped aboard this train. It's ad agencies as well. But how are these agencies folding these new methods of marketing into their service offerings? How are they collaborating internally and with external resources to ensure everything moves along swimmingly?
To find out, we reached out to several agencies to query them on their mindset, approach, and collaborative practices as they relate to the creation and dissemination of content. In general, agencies are approaching the creation of editorial content much in the same way they approach the creation of an ad campaign. But differences arise with the addition of new players in the process.
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