In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.
Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?
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Brilliantly taking advantage of the First World Problem of waiting in line to get the new iPhone, this video for the National Coalition of the Homeless both pokes fun and sends a strong message about sleeping on the streets.
Some people waiting for the new iPhone have slept on the streets for days. They will all go home September 19th. But 600,000 homeless American's will not.
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In, perhaps, the most baffling case of well, we're not quite sure, an ad for the Vancouver Whitecaps soccer team was pulled because some felt the ad was sexist. We're always up for a good controversy so we watched the 18 second ad waiting for some crazy, egregiously sexist moment.
After 18 seconds passed and the Whitecaps logo appeared, we scratched our head and thought, "Um...what?" The video is a candid capture of three women cheering on their team earlier in the season. It wasn't staged. No actors where hired. Just three women enjoying the game.
Some say the video, produced in slow motion, is reminiscent of Pamela Anderson n the opening scene of Baywatch. And that was sexist how?
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Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in its efforts to call attention to breast cancer.
The charity has launched a new billboard and print campaign which consists of naked images of woman's breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general.
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So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.
We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"
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If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.
We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: ADR20NY14.
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Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.
Godzilla
The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.
This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.
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Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.
Almost.
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