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Big Lots Aims For Viral Success With Focus Group of Cats and Dogs
Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days. The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested. In New Lingerie Ad, Britney Spears Proclaims, 'I Am the Dramatic Beauty of the Night'
It's been quite some time since we've wagged our tongue over the most popular ad babe of all time, Britney Spears. As you may recall, she's done work for Candies, Pepsi, a Japanese tea brand, she's worked with the NFL and, of course, she's promoted all kinds of her own branded products. Now she's back promoting a line of lingerie, the new Intimate Britney Spears Anemone Collection. In a new ad she can be seen frolicking about wearing the lingerie and cooing such nonsensical gibberish as, "I am the dramatic beauty of a city at night" and "Moonlight silhouettes the curves of my body. And the sharp vines of thin black strings that keep the dash of daring mesh and scalloped edges where they belong." That said, the woman has had a lot of ups and downs in her life, a lot of drama and, no doubt, a lot of sadness. So, hey, if she can leverage her fame into lines of fragrance and lingerie, all the more power to her. How Working With An Affiliate Marketing Agency Can Dramatically Improve A Brand's ROI
Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape and can choose what's right for the brand in a media agnostic manner. This differs from, shall we say, a less-than-smart brand that decides to work directly with individual media outlets. If a brand follows this path and decides to work directly with a media outlet, they are going to end up with a biased media recommendation because this resource is not going to offer an unbiased, 50,000 foot recommendation. They are going to offer only what's in their portfolio. And that's not in the best interest of the brand. Optics Brand Does Honda Cog...Except With Light
Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more. Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. You know, the way you can use a magnifying glass to burn paper? Well, apparently, there's a lot more fun you can have with light. Give the video a watch. STUDY: 11% of Creative Directors Are Now Women
Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience. Sadly, I can't make this year's conference but there is good news to share. The conference may have to change its name because women now make up 11% of all creative directors. Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event
At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes. Here's the ad Cook ran after the announcement. Sorry, no embed yet. Millennials Serve Up Stylized F*@K You to Baby Boomers in Reebok Classics Ad
Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitled "Give Me Your Classics And I'll Show You the Future." In the video a British youth begins by parroting back the laments of his elders saying, "Around here, we used to make things...change the world. We were pioneers, innovators." Duval Guillaume Gets Cheesy in Grand Central Station
Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting. Of course, all the paintings featured cheese and tasting stations made it very easy for people to stop and sample the cheese on their way to and from work. And who doesn't want a little snack while commuting. Over the 2 days, 500,000 passed by and 40,000 people tasted the cheese. Here's Why eCommerce Should And Can Account For 10% of Every Publisher's Revenue
Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Meredith, Thrillist and Gawker are other prominent publishers investing considerable resources in commerce. Despite these initiatives, commerce-based revenue remains a largely untapped growth opportunity for digital media companies. Display, native and video are the primary drivers of online publishing revenue. Yet, commerce holds the potential to generate a revenue boost of at least 10% with limited investment. 
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