"Like a high five for your eyes." Really? Seriously? In a lame attempt to somehow make a connection between the beauty industry and, yea, paint selection, Ace Hardware, with seemingly no help from FCB, is out with Helpful is Beautiful, a campaign which touts Valspar paints and the introduction of The Paint Studio.
The Paint Studio is supposed to offer up some kind of personal paint shopping experience rather than an industrial-feeling trip to the hardware store.
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With the epicness of a Michael Bay movie trailer or that time-lapse video of the World Trade Center going up (that one will give you chills!), Humanaut is out with a promotional video for Lyftapalooza, a celebration of the car services 24 city launch within 24 hours.
They've even launched in my middle of fucking nowhere back yard.
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Oh poor Ron Jeremy. Here's a man with decades of filmmaking experience and a boatload of awards to show for it. But, it seems, the Toronto Jewish Film Festival (jeez, talk about niche) won't accept any of Ron Jeremy's films.
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Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever.
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Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.
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Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.
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Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.
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Talk about the double entendre. It's in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.
In the ad, one woman leans over to another and breathily says , "I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now."
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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.
It was an effort to tout the company's belief that sponsored social content trumps display advertising.
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In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.
The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.
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