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Cannes Lions Announces Final Juries: Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile, PR The Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards. The Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile and PR juries will be made up as follows: Ad Stunt Proves Humans Don't Give A Shit Normally, advertising loves to highlight the wonders of the human race portraying it as if we were all as giving and caring as the biblical Jesus. Alas, it appears we just don't give a shit. Or at least most of the people in this Russian ad stunt for an orphanage. ROOBand Introduces World's First Analog Wearable Fitness Tracker With the increased focus on capturing data while running, RooBand CEO Frank Hammond thinks we've taken the fun out of running. In an effort to bring back the joy, Hammond is unveiling the RooBand, the world's first analog wearable fitness tracker. So how does it work? As described on the product's Indiegogo page, the ROOband is in direct contact with your your skin. When running, your body will start to emit "effort," commonly called "sweat." Your effort will be absorbed by the Rooband. Then, after each session, you can squeeze the ROOband to output your effort, allowing you to measure your progress with an easily quantifiable result. No, really. It's that simple. ADC Announces Broadcast Advertising, Interactive, Motion Awards Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC Festival of Art + Craft in Advertising and Design at the New World Center in Miami Beach. This Babe's Enormous Booty Will Make You Buy A Volkswagen Touting its new 360 degree area view camera and the importance of having more than one angle of view, Volkswagen is out with a DDB Barcelona-created print campaign that plays visual tricks on your eyes. In a series of ads, we see some very strange things like a baby with a man's head, a woman with a dog's head, a baby with giant legs and a baby with a big 'ol bikini-clad booty. Of course, upon further inspection, you realize you aren't looking at pictures of some freakish human being, rather we-ll conceived camera angles that play tricks on your eyes. All of which is analogous to the fact VW's "mirror" technology won't have you seeing freaky things when you look in the rear view mirror. This Super Goofy Hot Air Balloon Chase Touts New Popped Wheat Thins The first time we viewed this Being NY-created ad for Popped Wheat Thins we thought it was goofy in a bad way. With each successive viewing it became ever more goofy but in a good way. Why? We have no idea. Perhaps it recalls decades of cop movie hilarity. Perhaps it's the notion a hot air balloon just might be the most overlooked method of get-a-way transportation. Or perhaps it's the silliness of grown men getting overly excited about yet another Whet Thins line extension. Whatever the case may be, it's one of those ads that grows on you. Let's Throw Colored Powder on Some Models in Slow Motion And Call It An Ad Well the headline pretty much sums it up. Ad since this is a fashion ad, it makes perfrect sense too. Because, as we all know, you can get away with anything when you are creating a fashion ad. Everything from vapid stares into the camera to getting faux raped by a bunch of shirtless guys works just fine for fashion brands. Prankvertising Stunt Invites Speeders to Their Own Mock Funeral Belgian ad agency 20Something created a stunt for road safety organization IBSR/BIVV whereby loved ones were invited to their own funeral in an effort to, well, get them to stop speeding. Yea, they used a funeral scenario to deliver a marketing message. Why these invitees didn't get up in the middle of the funeral and leave (or laugh) once they new they were in an ad makes us ponder. But from a marketing standpoint, the message seems to have succeeded. Or at least succeeded in being seen. Currently, it has 1.1 million views since being launched two days ago. Bulging Boobs Cause MTA to Revisit Advertising Standards Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its advertising standards. In the letter, Glaser wrote,"Tens of thousands of children ride the transit system every day to go to school. The MTA is a public conveyance, subsidized by $190 million annually in the state budget, plus over $5 billion in dedicated taxes. The public has a right to expect that the MTA will strive for a family-friendly environment." Bob Hoffman Says Marketers Are Drowning In Their Own Bullshit In perhaps the most entertaining talk given during Advertising Week Europe (or any conference for that matter), Bob Hoffman, legendary ad man and author of the Ad Contrarian ad blog, said marketers are bullshit artists who can't be trusted. He claims they have been wrong about almost everything that has happened in the last ten years. 
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