This one will go down as one of the worst examples of newsjacking since newsjacking was invented. Or, maybe since anything was invented. The idiocy is simply incomprehensible. TeamWork Online, some kind of sports industry job network, thought it might be a good idea to riff off the Malaysian Airlines flight 370 disappearance.
For it's weekly Coaching Tip, the site wrote, "Malaysian Airlines 370 has vanished. Do you feel like employers can't find you? Let's get your 'black box' engaged. Let's start the 'pings.' 'Here are some tips on how to get noticed in a very crowded job market' says Buffy Filippell, TeamWork Online Founder."
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Ah, yes. The logo. That emblem which represents the essence of a brand in a way that communicates its purpose in mere seconds. Or at least that is the hope. Over the years, brands have evolved their logos as both the times and the brand, itself have changed.
Taking a 100+ year look, this infographic from Graphic Design Degree Hub examines the transformation of logos from Pepsi, Coke, Shell, Mercedes, Kodak, IBM, Chevrolet, BP, UPS, Ford, Xerox, Canon, Walmart, Apple, Microsoft and others.
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Social media is a tremendous driver for business growth, everybody knows that. But there's this little problem of saturation with this media, or rather, with the Internet itself. There's too much information out there. Too many businesses are trying too hard to be heard, to stand out from the competition. The result? A lot of same ole, everything seems stale, and consumers are in a real danger of ending up desensitized to your efforts.
How do you get more people to check you out online then? Thankfully, we are not out of ideas yet and there's still a lot of novelty out there when it comes to using social media. Here are three excellent ways in which you can beat the crowd, capture the imagination of your target audience, and make the most of your social media presence.
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