If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are Assholes video in which a guy, seemingly with access to some kind of big data warehouse, has all the data he needs to pick up a girl in less than 30 seconds.
Really. Forget all the business buzzwords and mumbo jumbo. This creepy dude has it down to a science. If only consumers were as pliable and compliant and the woman in this ad, brands would be getting laid whenever they felt like it.
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We've never had this happen to us to we guess we'll have to ask the ladies. Have you ever had your closet put it a giant "Stop" message in front of you before you reach in to select your dress for the day? The woman in this Braun ad gets a stop message seemingly because she has not shaved herself smoothly enough to be "allowed" to don the dress. Or because the computer that controls access to her closet hasn't yet decided whether or not she's smooth enough to don the dress. Or something like that.
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Perhaps summing up this Mike's Golf Club Shop ad the owner, Mike Mixson, shot with his camera phone, YouTube commenter, VicInNocal wrote, "That's what all ads should be - just something quick that describes what it is you do or what service you offer, and where people can find you. Not some forced & lame attempt at being funny or groveling for customers like most modern day commercials do. This ad reminds me of "Head On, apply directly to the forehead. Head On, apply directly to the forehead."
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OK so this isn't quite prankvertising. Well, maybe it is but it's far more mild than what we've seen recently. And that's actually rather welcoming. This particular piece of work for Canada's Royal Roads University is less about scaring people and more about giving them the information they need in a way that's a bit more human than most marketing efforts.
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More from the Adrants Whitepaper Series. How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?
As a marketer, you know that understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.
Download this whitepaper, Beyond Last Touch: Understanding Campaign Effectiveness, which will answer those questions and explain new attribution approaches and digital metrics that will help you track and and improve your online campaigns.
In a quaint village where everyone walks around naked because, one assumes, no one has ever heard of clothing before, one man, during his morning walk in the woods, stumbles across an epic discovery; a pair of jeans.
At first, he doesn't even understand the function of the jeans. He tries to eat them and make tea with them. Finally, he tosses them on the bed and sits next to them. He glances over and notices they are shaped like his legs.
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So there was that thing where this creative got a job by taking advantage of the fact creative directors Google themselves. Now there's this other thing where this creative deliberately lost her passport in order to land a job in New York.
Miruna Marci created 20 copies of her passport designed to looked just like a real passport but, instead, were crafted to function as her portfolio which she calls her "passfolio." In the passports were her resume, her work and her bio. Marci dropped the passfolios in front of her favorite agencies in New York. So far, she's landed four interviews.
Not bad. Not bad at all, Miruna
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Justin Beegel, CEO of Infographic World -- yes, there is such a company -- has identified the top five mistakes companies make when creating infographic campaigns. And, of course, what you should do to avoid those mistakes.
According to Google, searches for infographics have increased 800% in the last two years. with so many infogrphics floating around out there, you might want to takes every possible step to insure yours stands out from the crowd.
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When was the last time you were enthralled by B2B "content?"
If you're struggling to remember, or are having daymares about your own content, the first thing you need to do is stop thinking of content as just "filler," like packing peanuts or bubble wrap.
Visiting a website with filler content is a lot like walking into a living room and finding a coffee table book like "Extraordinary Chickens" or "United States Coinage: A Study By Type." As a visitor, you're under no obligation to read either book, but you have to question the judgment of the person who chose them. In other words, I would argue that bad content is worse than a lack of content.
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You might feel like you're watching Ben Affleck and his Boston buddies in The Town as you view this Gizmogul video touting the services digital device recycling services offering. With a thick Boston accent, we are informed it is very important to properly dispose of your old digital devices so as to avoid the embarrassment of your social dalliances ending up on the internet for your boss to see.
The video was written by the Gizmogul co-founders and brothers Stephen, Barry, and Cory Schneider, and MTV Catfish's co-host Max Joseph.
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