Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.
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Here's a quickie, figuratively speaking of course. Eco fashion label I Am Not A Virgin couldn't get into New York Fashion Week so they made a video and did a promotional projection stunt. Check it out.
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Web designer Frank Jonen, who did web design work for Fitness SF, claims he wasn't paid properly so he hijacked his client's site replacing it with a damning message telling Fitness SF customers the company doesn't pay its bills.
This might be the perfect example as to why no brand should completely hand the keys to its website over to a third party without retaining at least enough control to access the site and correct situations like this. Alas, not everyone knows how to manage a website. And besides, if Fitness SF hasn't paid its bill then this is probably what they deserve. We just hope Jonen requested payment several times through normal channels before resorting to this method.
Below is the full text of the website message.
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Damn! If only the inside of all airplanes looked like the inside of the airplane in this Old Navy Commercial! Starring Julie Hagerty, the soft-spoken actress of Airplane move fame, we see an airplane full of people seating themselves in what can only be described as the most stylish and spacious airplane interior ever seen. Love that swank cockpit too!
Too bad Leslie Nielsen wasn't on hand as well. Oops. He's dead. My bad. The ad, Now Boarding, was created by CP+B and debuted last night. Future spots in the campaign will also feature Mr. T, Boyz II, Rachel Leigh Cook and a few other surprise appearances.
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In VITRO's latest spot for ASICS America, we wee a runner engaged in a different sort of workout - racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)
The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS' new tagline "Nothing But Next."
To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS' "Pigeon Workout" will be airing on networks like ESPN, and TNT, including placement during NBA games.
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Newsjacking London Fashion Week, PETA is out with a new video that features animals on the catwalk outfitted with human skin. We see elaborately-styled animals prancing down the cat walk until they unveil themselves. We are then taken backstage to a gruesome scene where humans are skinned to clothe the animal/models.
Of course this isn't directly how fashion shows happen but indirectly it does and PETA would like to put a stop to it.
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Playing write along with its promotion to send someone to space. Axe/Lynx is out with a Valentine's Day-themed video which proves an astronaut never has to find the perfect gift. He always has one at the ready when his loved one presents his gift.
The campaign is part of the brand's Axe Apollo Space Academy promotion which promises a few lucky winners into space.
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Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab.
Download this whitepaper now to learn about the Four C's of social media for the C-suite and how social intelligence is providing clarity for the C-Suite.
Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.
In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"
The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."
Disclosure: I currently contribute to HubSpot's marketing blog.
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Barton F. Graf 9000 hooked up with dance champions Sam and Lisa West for their latest Kayak work. Sam is a 6 time champion of the Carolina Shag Division at the USA Grand National Dance Championships and a 3 time US Open Shag Champion. Lisa is winner of the 1997 US Open Cabaret Championship and two-time winners of the American Swing Dance Championships in the Showcase Division.
The two can be seen doing the Wet Dog Wiggle and the Chattanooga Chicken on their way to the registration desk of a hotel for a stay which they, of course, booked using Kayak.
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