Remember all the uproar last year surrounding the exposure of Jennifer Love Hewitt's cavernous cleavage in ads for Lifetime's The Client List? Well, that will pale in comparison to the promotion the network is out with for the sophomore season of the series in which Hewitt "services" customers at a massage parlor called The Rub.
In the promotion, the curvaceous Hewitt can be seen seductively displaying her smoking hotness while wearing not much more than her underwear.
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OK this is hilarious. Alabama-based Red Square Agency is announcing that they are shocked and offended by a video report published on Feb. 6 by The Onion titled "PR Firm Advises U.S. To Cut Ties With Alabama."
Red Square Agency stated, "This is the newspaper that gave us such unforgettable headlines as 'CIA Realizes It's Been Using Black Highlighters All These Years,' 'Osprey Devours Lion in Massive Food-Chain Shake-Up' and 'Wealthy Teen Nearly Experiences Consequence.'"
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What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.
The ad is hilarious. The baby laugh track is guaranteed to make you giggle!
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MBA in Marketing Guide (yes, it's link-baiting but it's good information too) created an infographic that details the biggest wins and fails in social media over the past year or so. Top wins include DollarShaveClub, Nike, Sephora and Honda. Top fails include McDonald's #McDStories, Chick-Fil-A anti-gay thing, American Apparel's Sandy-themed promotion and Kitchen Aid's tweet about Obama's grandmother.
Check out all the details in the infographic.
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OK, so it's not a shot for shot "homage" of DollarShaveClub's ad but it's the same concept; founder wanders through low key office/warehouse talking about the wonders of the product while dropping witty reparte and passing by randomly weird situations.
In this ad, Skratch Labs (wacky name for a sports drink company) co-founder Aaron delivers the very DollarShaveClub-like message that's all down homey and touts the brand's focus on natural ingredients.
We suppose everything is ultimately a copy of something else so to complain is really just a waste of breath, right?
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If you are a brand or an agency that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. A couple years ago it became clear SXSW had shifted from a geek-focused event to a marketer-focused event. And that shift will continue again this year as brands and agencies realize the event provides the perfect combination of B2B and B2C customer connection and publicity.
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Well this is pretty interesting. On January 24, Target had a live fashion show which involved models reading tweets from people while holding products from Target's Everyday Collection. To participate, people could tweet their witty commentary with the hashtag #everydayshow and the models would stut thr runway and read the tweets. You can see a highlight reel below.
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Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that's been around since 1966. The snack you used to stick on your fingers like a thimble or nails.
Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!
Six quirky web videos take a look at the snack and just how much fin it can be.
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The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.
Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.
The ad, created by Lowe Roche Toronto, really makes you think.
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Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.
The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
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