What, really, can we say about this Russian car dealer commercial? We all know that hot women go hand in hand with hot cars but this outing takes that notion and puts it on steroids. This impossibly hot model wraps her hotness around a vehicle in a showroom wearing nothing more that a cleavage enhancing bra and a booty revealing thong. She slathers her body all over the vehicle as if she were about to have an orgasm. This is how they sell c ars in Russia. Oh and we guess you can buy a car with a credit card too.
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With a humorous look at the not-so-untrue underbelly of what makes a video go viral, john st. gives us Buyral, a service that guarantees your video will go viral. OK, so not really but it guarantees a few laughs and gets a nod for a nice agency self promo.
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Back in September we shared a story about health provider Health Net which used fake tweets to promote its services. We called the work "a juvenile marketing move and yet another example of testimonials gone wrong."
Now, the brand is doing a bit of back peddling presenting us with what they claim to be the real people behind the Twitter accounts they used in the campaign. The move is laughable as the accounts - NonStopMom2, HealthNut_2 and Biz_Guy1 - have just one or two tweets, all of which read "Thank you for your interest, learn more here" with a link that points to three "testimonials" from the "owners" of these Twitter accounts.
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Leading up to election day and Washington State's referendum 74, Redhook beer, with help from Seattle-based Frank Unlimited, has taken a pro same-sex marriage stance with an ad that says "getting married is so gay. It's about time."
It's always a gamble when a brand takes a stand on such polarizing issues. At risk is the loss of business from one end of the spectrum or the other. But it's admirable when a brand is brave enough to publicly share its collective beliefs
We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.
The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.
We especially like the treatment the rooster gets at the end. Nicely done.
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El Segundo's Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy...and any other kind of weather that might crimp your style; don't even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren't going to complain. We'll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We're easy to pleas that way.
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Courtesy of 72andSunny and Samsung, we've been given a snapshot, day-in-the-life of Miami Heat star LeBrom James. We are treated to LeBron having breakfast with his family, a text message interchange with Magic Johnson, a trip to the barber shop, an encounter with screaming fans and game prep all while LeBron totes the Samsung Galaxy Note II along for the ride.
The 1:30 was directed by Mark Romanek of Anonymous Content.
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In Japan, Honda is marketing a pink Fit called Honda Fit She's (apostrophe is a heart) that promises to prevent wrinkles with its "plasmacluster" AC system. Of course, this gender specific stuff still works great in Japan where, apparently, they aren't so hung up on the fact that men are men and women are women.
Going for "adult cute," it would seem Honda might want to team with Bic and co-marketing their Bic For Her pen along with the car.
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While it's common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that's exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, "Touch both sides. Twice the sensations."
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Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films' Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.
It's nice to know a toothpaste company can appreciate the importance of the forced smile.
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