Tennis pro Mardy Fish teamed with Bumble Bee to create a a video documentary chronicling his quest for a healthy lifestyle and how, through his Mardy Fish Foundation, he helps influence children to adopt a healthy liefstyle at an early age.
The work is part of Bumble Bee's Be Well For Life program which is all about promoting wellness and healthy lifestyles.
His video encourages kids to get outside and engage in sports as well as to eat well.
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Old Spice has certainly gotten its money's worth from that whole thing that started with "I'm on a horse." Paroday after parody after parody. Even two years later with this ebntry from Dr. Michael Salzhauer, the "Nose King of Miami." He's out with a parody that's, perhaps, one of the worst we've seen to date. Of course, that hasn't stopped people from watching the video. So far, 114,655 people have viewed the video.
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After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.
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TM Advertising is out with a couple of new PSAs for Best Friends Animal Society. The spots liken the need for pets to mate with your typical horny teenager. Too bad you can't really "fix" your kids the way you can fix your pets. Oh wait, you can. Medically speaking. Not sure of the legal ramifications of that though. Or the social ramifications. Or the just plan "WTF did you do to me, mommy?" ramifications. Anyway, we're just talking about pets here and we think we have enough word count now to properly wrap around the image so we're going to stop writing now, OK?
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Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.
Note to videographer: If you're going to shoot a three minute video of barely dressed hotties, the least you could do is get a few good gratuitous shots of the pair. Way too much quick cutting here.
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Isn't story telling a key component of any good advertising effort? Yes, it's ultimately all about selling a product but if you can't keep your viewer at least mildly interested in the channel through which you are passing that sales message then what's the point of even trying?
We'd argue this new work from TBWA Madrid does a beautiful job at story telling and an admirable job at keeping the viewer interested in the storyline. Entitled "Writer," this :90 commercial tells the story of a writer and a boy who works at the MsDonald's she frequents. GIve it a watch and let us know if you think it's effective advertising.
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Social discovery site and fourth largest social network, Badoo, is launching its first U.S. advertising campaign on April 26 as part of its official American launch. Entitled "I Want", the campaign kicks off with both offline and online elements.
Starting on April 26, Badoo will launch an outdoor advertising campaign in the New York area which will run until the end of May as well as a digital program that starts April 30. The campaign follows The Badoo Project which saw more than 1,000 New Yorkers receive a professional online profile picture.
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One week after this year's Cannes Lions Festival, DDB Toronto's Daniel Bonder will be turning 29 and officially too old to attend the prestigious Young Lions Academy. Given that this was his last week in life to be "young", he created "The Fuck-It List" - his submission to enter the 2012 Academy. We'll see what the jury says
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Red Tettemer + Partners and CP+B have created a campaign for Under Armour have created What's Beautiful, a social media contest that provides women with an online community designed to help them meet and exceed their physical goals through a series of training challenges. The three women who rise to the top of the challenge will receive a one year sponsorship deal with Under Armour.
After nine weeks, Under Armour will nominate 10 finalists based on the strength, drive, and determination highlighted in their stories and original content submissions to be featured on the What's Beautiful homepage and mobile app. Ultimately, three winners will be named - two by Under Armour selection and one by public vote.
A YouTube video from Blunty captured a potest a few days ago outside an Apple store in Sydney, Australia. A black bus with "Wak Up" written on the side pulled up and out poured a group of black-clad protesters with signs which read, "Wake Up." The protesters proceeded to stand in front of the Apple store and shout "wake up!"
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