Remember Cornelius Trunchpole? You know, that guy from another era who decided to make a return to the world of advertising? Some thought the man behind Trunchpole was Alex Bogusky. Some thought it was Gerry Graf. We still don't really know - ok, we sort of do - but read our interview we had with Cornelius back when he was hitting the scene in late 2010. And get ready for the documentary.
Oh Yes. The Man. The myth. The legend will be featured in a documentary May 9 at the Galapagos Art Space in Brooklyn. Check out the details and a teaser here.
His "life" and tremendous contributions to advertising will be examined as will his recent rise to fame via social media. It should be an amazing experience. Maybe. Just maybe we'll all finally be able to meet the infamous Cornelius Trunchpole. Here's hoping.
Good God! If ever there were an argument for why conference booth babes should be seen and not heard, this is it. David Spark from Spark Minute conducted a duel interview with the Fling.com and iBallers booth babes whose booths were facing each other at the ad:tech conference in San Francisco this week.
Spark very politely made the booth babes look like blithering idiots. Of course, to be fair, booth babes are hired to look good, not to know that much about the company they are representing. The video proved both points.
We snapped some shots of the ladies as well which you can see here. Oh and then there was this picture.
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ARIA Resort & Casino has launched a new SK+G-created brand campaign, "Modern Seduction."
The campaign, which will be unveiled in stages, consists of a series of print ads short web films. The first, The Reveal is online now. Four additional ads with companion webisodes will follow in the coming months: The Motive (May), Entrapment (June), The Raise (July) and The Trap (August).
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This guest article is written by Craig Robinson of Qwaya.
Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Any marketer online, whether an individual affiliate or a large corporation, knows the key to receiving clicks and traffic is to make ads that appeal to as broad a base as possible within any given niche.
Obviously, there are many different ways in which to optimize ads for this goal, and also many different areas to target in terms of a respective niche. Age, gender, location, browsing habits, interests, income and even vices - depending on who you're advertising to, you may have to tweak multiple aspects of your ads.
Assuming you have the right tool to help you optimize your ads and keep track and control your campaign, here are some various steps to properly optimizing your ads for an audience.
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Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.
To kick things off, Barbarian Group hooked up with comedian Rob Riggle to produce video impressions of wine guy Gary Vaynerchuk, BuzzFeed CEO Jonah Peretti and Scumbag Steve.
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There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.
So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.
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Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.
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So today ad:tech San Francisco kicks off. Much learning, insight and networking is expected. Last night, several parties kicked things into gear. After a restful nap and a martini at the Marriot's View Lounge, I met Vanessa Branco and we headed over to Row where Dataxu , AdSafe and Ligit were hosting a cocktail party. The place was packed but we did run into Lloyd Berry, a staple at every ad:tech I've ever been to.
We all chatted and then decided to head over to 111 Minna where MediaSmith and PubMatic were hosting their party. Lots and lots and lots of great food there which was good because as a matter of course we never waste time at a sit down dinner. There's just not enough time. Too many things to do.
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We didn't think it was possible but we might, in fact, be getting bored with Kate Upton flaunting her 34D's for just about every brand under the sun. The latest display of Upton's cleavage comes courtesy of DirecTV which is out with this very odd commercial that's not really about anything at all...except the flaunting of Kate's hotness. And her boobs. Well, she is on a beach and she is wearing a bikini. And she does have big boobs. It can't be all bad, right?
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This guest post is written by Alex Kutsishin, Co-Founder & President, FiddleFly
Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into mobile space waters. Rather than develop ad campaigns tailored specifically for smartphone users, many are content or are resigned to posting staid print and broadcast copy on company websites rather than creating dynamic and interactive copy targeted at savvy, often prosperous mobile phone users.
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