Did you know that when bourbon ages, the portion that's lost to evaporation is called the Angel's Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil's Cut? Well, at least according to Jim Beam it is.
The brand is out with a new commercial touting their Devil's Cut bourbon. And it's the story of Angel falling for Devil. But what's this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?
Who knows.
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Want to see that hot chick from Fiat's Super Bowl commercial? Well you can in a new Doner-created ad for the 500 Abarth. But the real star of the show is Charlie Sheen who makes a humorous appearance after driving the Fiat around his mansion while under house arrest. Of course, Sheen's never actually been under house arrest but the concept is still funny.
Of the appearance of said hot chick, Catrinel Menghia who was in Fiat's Super Bowl ad, Charlie asks, "What do I get for good behavior?"
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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you leftover moonpies.
Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo. SXSW, the mother of all interactive conferences, puts the rest to shame with its propensity for buzzword bingo. An analysis by BlogAds of SXSWi panel buzzwords has discovered Monday, March 5 will be the sexiest day of the five day event. And by sexy, we mean geeked out hotness.
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Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.
This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.
If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.
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We're happy to announce Red Square Agency will be sponsoring our coverage of SXSW which begins next friday. Red Square Agency, located in Mobile Alabama, has done work for Google, Blue Cross Blue Shield, Hard Rock Hotel & Casino and Full Sail University. They also came up with the Parentalyzer and proved cats improve Facebook ad response far better than cleavage.
We're happy to have them on board as a sponsor. Follow along as we bring you the best of SXSW. We'll be covering as many of the marketing, branding and social media sessions as we can along with those always interesting surprise announcements, the parties and who got so drunk they'll be ashamed to go back to work after SXSW. OK, well we're not going to out anyone or ruin anyone's career but we are going to have as much fun as we possibly can.
Join us for the ride.
Have you noticed an absence of content here on Adrants? Well it's because yours truly is in Las Vegas for LeadsCon. Taking pictures. Getting interviewed. Doing interviews. And generally getting lost in everything Vegas has to offer. Apologies. But a guy needs a break once in a while, right?
So LeadsCon. It's a conference about lead generation. And it's grown to 2,600 attendees. This year's conference seems to be twice as big as last year's. Held at the Mirage, the exhibit hall was bustling, the session rooms were packed. And the hallways were filled with people networking and doing business.
With the downfall (that's what it is after all) of traditional advertising (and we include traditional online advertising in the statement), the ad industry is begging for new ways to connect with consumers. If you've been asleep for a bit you might not have noticed the meteoric rise of social media, affiliate marketing, content marketing and, yes, lead generation.
For the snarky ones among us, social media is just digitized word of mouth, content marketing is just custom publishing, affiliate marketing is just a form of multilevel marketing and lead generation is just good old cold calling on steroids.
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So the Oscars happened last night. And, yes, Twitter was all...um...a twitter about the event. From Angelina Jolie's right leg to Billy Crystal's performance to the annoying sound quality to J. Lo's nipple, there was much to talk about last night other than the actual awards.
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