- The International Academy of Digital Arts and Sciences (IADAS) announced Thomas Kail and Andrew Fried have been named as Creative Directors of The 16th Annual Webby Awards Show.
- Apparently you can party in the back of an Opel Combo.
- Aegis has acquired leading digital agency Roundarch and it will be integrated with Isobar, Aegis Media's digital creative network.
- Lurzer's Archive has updated it's website to "make it as fancy as our print magazine."
- Israeli agency Shalmor Avnon Amichy developed an interesting way to get people to confidently open up their pocket book for charitable organizations.
- Under Armour, with help from Redd Tettemer + Partners is reprising their Ultimate Intern Team program for this summer and is seeking five interns.
There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?
Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.
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This guest post was written by aWeber Education Marketing Associate Amanda Gagnon.
Let's face it, the biggest draw of South by Southwest isn't the announcements of technical innovations (though I'm sure they'll be trippy) or music (though I'm sure it'll be satisfyingly edgy). You'll learn an awful lot no matter what sessions or shows you attend.
Instead, the biggest draw is the massive collection of savvy, creative individuals and the ensuing melee.
So what you really need to know as you prepare to fly to Austin in a couple of weeks is where this crowd will be eating, where they'll be shopping and where the good parties are.
Ad agency GSD&M has made that information available with their campaign for SXSW 2012, SXSurvival. The ad agency's main site for the campaign includes tweetable suggestions and blog posts, but its primary focus is getting viewers to Pinterest.
GSD&M used the up-and-coming network to create a survival manual: a series of virtual bulletin boards "pinned" with the areas best resources for those attending SXSW. Boards include The Refresh (outdoor rec spots around Austin), The Parties (hosted by vendors & participants) and The Eats (the best local cuisine sources), among others.
By capitalizing on their Austin expertise, they attract the attention of the hordes headed to SXSW. Then they've got hordes of ad-minded Pinterest followers they can market to however they'd like.
If you're a fan of Liv Tyler (we are and have been since we saw her in Empire Records with then-unknown Rene Zellweger), you're going to love this new video she did for Givenchy Electric Rose. It's a reinterpretation of Need You Tonight and was shot by Johan Renck.
The work is quite stunning and will captivate you until the end. Well, it least it captivated us. To each their own. We love Liv. And we're proud to say it.
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We all work in advertising. One could say we do it because we are obsessed with the profession. One could also say we're just stupid but let's just set that one aside for a moment and see what TM Advertising has to say on the topic. The agency created this video to promote the Dallas ADDYs.
The video is funny, But we have to ask, is it really all that helpful to the profession to slam one function to bolster another? No wonder many in the business are a bunch of whiney, self-entitled, primadonnas with God complexes.
"You keep this up, you're gonna be a copywriter."
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On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.
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If only the Cosmopolitan's actual guests were as cosmopolitan as the guests in this new commercial for the Las Vegas casino. Hyping the resort is this brilliant reworking of Queen's Bohemian Rhapsody by Fallon. The agency turned the song into a spoken word act that does, eventually burst into song. The campaign declares "just the right amount of wrong." Brilliant.
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Apparently they have a lot of sex in Singapore. They do it in cars. They do it in bars. They like to hide out and hook up. But they definitely don't like to talk about it. Taking advantage of this hush hush approach to sex, Okomoto Condoms, with help from TBWA\Tequila has launched the Okamoto Freedom Project, an effort to make it easier for Singaporeans to have more sex without getting caught.
The project includes everything from Urban Camouflage which makes a car look empty so you can do it inside without being seen. And an app that transmits a picture from one phone to another that will set off an alarm if your parents walk in the front door (no, the campaign isn't advocating underaged sex. A high percentage of Singapoerans live with their parents up until age 30).
Hmm. Advocating sex. Would never work in America.
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The "Two Guys" who were Sonic Drive In's spokesmen a few years ago are back. It's the culmination of a social meda campaign to bring them back. They were on Twitter, Facebook, YouTube and LinkedIn. Goodby Silverstein and Partners are behind the campaign and they've just released a video chronicling the pair's return.
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With a new safety-focused Volkswagen campaign, Deutsch has taken a bit of a different approach than Crispin Porter + Bogusky did with the brand several years ago. Two new commercials focus on people's mindsets as it relates to automotive safety.
In one commercial, a mother would rather drive her daughter's boyfriend's tricked out lowrider and have her daughter ensconced within the safe confines of a Tiguan. In another, a man obsessed with speed changes his viewpoint as he grows older.
So the shift in approach begs the question. Is focusing less on the shockvertising and more on the importance of loved ones a better strategy for the brand?
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