More and more sites are offering their content in Spanish and other languages. Attempting to bring some guidelines and iconography to how the link is made to Spanish content, one agency has come up with what it thinks is a good solution. Working with their client the University of Texas, Cultural Strategies developed an icon that incorporates the enie, the symbol placed over the letter N in most Spanish words.
Of the development, Cultural Strategies CEO Juan Torne wrote, "We have been working on a way to clearly, but un-intrusively, provide access to our client's online Spanish content. The "En Español" button or hyperlink is simply boring (and it disenfranchises a percentage of the site's visitors), the Flag - be it from Spain or Mexico - even though helpful, to a certain degree leaves out people from other nationalities/heritages."
So he came up with the enie icon. We think it works. What do you think?
Earlier this week, Cadbury held a promotion in Stratford's Westfield Shopping Center where a gigantic party popper shot out 100 chances to win tickets to London's 2012 Olympic Games. Check out the explosively festive event below.
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This is hilarious. And awesome. And epic! It's Epic Santa Dog and it comes to us courtesy of Whirled Creative, a Venice, California creative shop. In what is truly one of a wackiest holiday videos we have seen in a long time, Epic Santa Dog engages in some epic frolicking, stuffed animal humping and, for no apparent reason, machine gun shooting. Hilarious. Awesome. Epic!
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JWT New York is out with a new campaign for Royal Caribbean. The campaign, launched Monday and dubbed Shellphone, will consist of a series of out-of-home placements in cities such as New York, San Francisco, Chicago, Washington, D.C., Boston and Miami. Headlines include "Not 3G, Sea G" and "Our Rollover Plan: Tan Front, Then Back," The posters point to The Sea Is Calling where visotors can view a longer form video of the campaign.
We love the poster campaign. The TV, not so much.
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Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.
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In an effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December.
Check out the promo below.
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Two makes a trend, right? So we guess children in agency holiday cards now deserves to be labeled a trend and, it would seem, we can expect to see a lot more kids standing in for their parents in next year's batch of holiday cards.
Last week, we had a children-based holiday effort from Metal Creative. This week, we have one from St. Loius-based Infuz. The agency created a video, Santa's Little Helpers, which features staffers' kids taking over the agency and responding to an RFP from the North Pole.
Oh come on. What's not to love about a bunch of kids running around the office pretending to be adults...including a full on creative hissy fit?
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Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken's Facebook page. On the page, people select a message, choose friends to tag (so they'll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.
Check out the video of the installation below.
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In a first, NBC has decided to live stream this year's Super Bowl on NBCSports.com and NFL.com. The live stream will be ad-supported but with ads separate from the television broadcast. With the Super Bowl being one of the last social viewing experiences and it's likelihood it will continue to be viewed in small crowds, web and mobile viewing is likely to have little impact both on audience numbers and ad revenue.
The broadcast will also be streamed through Verizon to NFL's mobile app. Of the live stream and its added features, NBC Sports Digital Media's Rick Cordella said, "By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC's on-air presentation."
In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?
If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.
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