- Jim Beam's Fred Noe, as part of a Strawberry Frog-created campaign, promised to get a tattoo if the brand's Facebook page gained million fans. The page did and Fred got his tattoo. The Jim Beam logo, of course.
- The evolution of television courtesy of UPC.
- If you can't physically be with your loved ones for Christmas dinner, Wieden + Kennedy's Virtual Holiday Dinner will have you interacting in no time.
- Well here's an interesting holiday card. Lights, inflatable characters and a snow machine in one of Design Kitchen's Conference rooms are all activated by tweeting a message tagged #holicray to @designkitchen.
more »
In a ad that's less about his ego and more about having fun, Sean Combs appears in a CIROC vodka commercial. Called The Art of Celebration, Combs appears with familiar faces Lisa Seiffert, Michael K. Williams, Jesse Williams, Dania Ramirez, Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray and Aaron Paul. The crew wanders through a Vegas casino to the tune of Frank Sinatra's version of Luck Be a Lady.
more »
Mullen is out with new work for the Google Galaxy Nexus phone with the Android 4.0 OS. Each of three spots focuses on a specific feature of the phone and a fourth wraps it all up in one. Smile highlights the facial recognition unlock feature. Bohemiams and Social MC's focuses on Google+ Hangouts. And Calling All focuses on everything else; Beam, the panoramic camera and voice typing.
Check out all the commercial below.
more »
This holiday message from Metal Creative is, by far, the best (in our opinion, of course) holiday message of the year. Why? Because it focuses on what's really important in life and how the work people in advertising affects the lives of others. Namely, the kids of people who work in advertising. So give this video a watch and marvel at the appreciation these kids have for the work their parents do.
more »
In what Illegal Advertising properly dubs a guerrilla catwalk, German lingerie label Blush takes on the French with a bit of guerrilla warfare in Paris. The brand sent a model clad in underwear to roam the famous landmarks and streets of Paris. Heads do turn but this being Paris, not so much as you would think. We especially like the well planted group of camera-wielding Asians as the model struts her way to the Eiffel Tower.
more »
- Allow us to introduce you to AgencyPeephole, an Instagram-y holiday activity mashup that lets agencies aggregate their holiday party pictures on Instagram.
- Infographic: 7 Best Practices For Building A Smarter Ad. From MediaMind.
- NBC Politics has partnered with Foursquare to launch Presidential election campaign check ins.
- Pandora and Pepsi have teamed with the Recording Academy for a Grammy Awards promotion. fans will be given a Grammy mixtape. a video series and a special Grammy-themed Pandora station.
- A very powerful spot on the topic of school bullying.
- eMarketer is out with its latest forecast on time spent with media. Mobile jumped 20% rom 2010.
more »
So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.
more »
Today, an elevator at 285 Madison Avenue, home to Y&R for 85 years, malfunctioned resulting in the death of a 41 year old woman, Y&R employee Suzanne Hart, and the injury of two others. Apparently, the elevator rose suddenly as the woman stepped on and she was crushed. The accident occurred around 10AM according to the New York Times. Emergency personnel are on the scene and people are being told no one can enter or leave the building. The elevator is question services floors 2-12.
Elevator inspection records indicate several violations have been cited at the 85 year old building but it's unclear whether or not the elevator that malfunctioned was issued a citation. Y&R had previously announced plans to move out of the building.
Here's an ingeniously witty creation from BBDO Toronto for Skittles. It's called Gif Rap the Rainbow. And that's exactly what it is. You pick an animated gif (a dancing elf, a cookie baking gramma or a snow-covered Santa), choose one of four tunes and share it with your friends. Simple. We love simple. Give it a try.
Here's an interesting take on SEO versus branding that's sure to stir debate from guest contributor marketing executive Andy Havard.
Search Engine Optimization has been like a marketing drug over the past few years, with businesses, brands and organisations cramming every resource into climbing up the search engine rankings. In fact SEO isn't so much a marketing drug, as a marketing placebo, and not very good one at that.
Focusing on SEO is a sure-fire way to make your brand disappear. It's little more than a strategy that makes marketing moguls chase their tails around every day in the office. Now brand awareness on the other hand is a marketing strategy that separates the tail chasers from the industry pack leaders and the following article explains why.
more »
|
