The Festival of Media, an event that focuses on media creativity and innovation which will host the LatAm Awards highlighting creativity and innovative thinking across Latin America has announced its jury of judges. Held in Miami October 12-14, the awards will be judged by, among others, Visa Latin America Marketing Director Adriana Mendizabal, Mindshare CEO Pablo Lesulauro, Starcom South Cone VP Guillermo Tafet and Pepsi Regional Marketing Manager Shanna Parra.
The full line up of judges can be viewed here. If you are interested in entering, contact Nisha at nisha@csquared.cc
- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.
- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.
- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.
- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.
We really, really like this campaign from three students attending Creative Circus. Nine months ago, they embarked upon a mission called Grad Men to get Mad Men character John Hamm to speak at their graduation as Don Draper. You can view the details of their efforts in the video below. Last week, AMC saw the video and got in touch with the three students behind the project. The two parties are working with John Hamm's handlers to see if the mad man can speak at the graduation.
As part of the project, the students traveled the country to collect pleas from fifty of the countries creative greats. everyone's rooting for Draper to do his part and enlighten Creative Circus students on how wonderful and amazing a career in advertising could be.
Dear AMC and John Hamm; please make this happen.
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Partnering with Smirnoff, Madonna has launched Global Nightlife Exchange, a JWT-created campaign which uses Smirnoff's Facebook page to ask people to share their nightlife experiences. Part of the campaign includes a November 12th event that will consist of 50 parties held simultaneously in 50 different countries. Madonna will attend one of the parties and choose her next tour dancers. To enter, a dancer has to submit a 60 second video.
If you were in you local grocery store minding your own business, walking the aisles for your grocery needs and suddenly you saw a man on a bobsled racing through the store, your first reaction might be to call the loony bin and have the man put away. Your second thought - because you are a hip, astute person who has been jaded with marketing buffoonery over the years - would be to say, "Oh, right. That's Sir Edwin Horsham, the Claussen pickle guy who captures unsuspecting shoppers and takes them on journeys to...the Claussen pickle section."
The campaign, created by The Escape Pod for Kraft has been out since June. There are three episodes to far. The first one has garnered over one million views. You can view all three below. An if you've ever compared Claussen pickles to Vlassis, you know Claussen wins, hands, down, every time.
So we tip our hat to Sir Edwin Horsham and laud his superiority over that soggy stork.
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Lynx is at it again. Along the lines of its famed Billion of Bikini Babes, the brand set out to break the record for the most people showering together. They succeeded with 152 people under one shower head. Of course, the lead up to the record breaking event is far more spectacular than the event itself. Picture 150 bikini-clad busty babes running in slow motion with their ample breasts heaving upward and downward as they make their way to one lucky guy standing under a giant shower head.
Got that image firmly in your head. Now go have fun with it. But not beore you watch the video.
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David&Goliath is out with new work for the New York New York Hotel and Casino in Las Vegas. In the print campaign, D&G shows hotel experiences as stories. Titled "Coaster," "Suite," "Casino," "Bar at Times Square" and "Nine Fine Irishman," each version shows a scene as the cover of a book along with a headline that tells another story. Some seems to be obsessed with cleavage but this is Vegas we're talking about so we say all good to that.
You can check out each of the ads here, here, here and here.
By now you have certainly heard about French lingerie company Jours Apres Lunes and their campaign hyping lingerie for girls four to twelve. Yes, you read that right. Lingerie for girls 4-12. Now maybe this is all perfectly fine since its the French we're talking about and if stereotypes are to be believed, the French are all about romance, love and sex. But for four year olds? In America, we call that perverted.
The brand is touting the line as "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."
As you might expect, we're big fans of women in lingerie. But the key word in that statement is "women." And until a girl is 18, she is not a woman in our book and should not be prancing around in lingerie.
Check out images from the line here and let us know what you think.
If you'll be in New York next week for Affiliate Summit be sure to check out all the parties. You can find them listed on a Google Calender here. The two biggest parties will be the Affiliate Ball and Clickbooth's Affiliate Awakening.
The Affiliate Ball will be held Monday night, August 22 at the LQ from 9PM until close. Doug E Fresh will perform and the platforms will be graced with the very hot Affiliate Ball Go-Go Dancers. Over 1,000 guests are expected to attend. You can pick up a pass to the party at the Meet Market on Sunday. Check out the promotional video with Doug E. Fresh below.
Clickbooth's Affiliate Awakening will also be held Monday night. the party will begin at 10PM at Arena. In the past, Clickbooth has always held amazing parties and we have no reason to believe this one won't be an awesome party as well. Check out the promotional video below.
So with two big events on the same night you're going to have to do one of two things; make a choice and commit or Party hop.
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It's been a long time since we've had anything to say about the Olsen twins. Recently, Mary-Kate and Ashly launched Stylemint, a website that, just as the title suggests, is all about style. And the sisters are fronting a new campaign to promote the site. And, shocker, there's even some wet t-shirt action. Well, a very PG, Olsen twins sort of wet t-shirt thing.
In a promotional video, the twims splash around in a kiddie pool to promote the site's August T-Moment contest, a contest to see who can come up with the best t-shirt design.
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