Once again, we'll be bringing you all the Cannes goodness you can stand. Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. For Cannes, we will cover all the news, gossip, announcements, parties, seminars and beach action. Additionally, the site will aggregate all the social content generated during the Cannes so readers can see real time social check-ins and status updates.
For Yahoo! Scene Cannes coverage, your scribes will be former Adrants Co-Editor and current AdVerve Co-Host Angela Natividad, the famed Ask Wappling, publisher of Adland and Steve Hall, publisher of Adrants.
We're calling it a trio of awesome. Check out all the coverage over at Yahoo! Scene or right here on Adrants. We'll be posting pointers to the best Yahoo! Scene Cannes coverage throughout the week.
Cannes 2011 has officially kicked off. The weather is a gorgeous, sunny, 78ish degrees, the Croisette is filled with sun bathers and the Palais is filled with attendees registering and checking out some of the early exhibits.
Near registration, Shots, of the legendary Shots parties at Cannes, was pimping subscriptions in exchange for their impossible-to-get tickets to the magazine's Thursday night party. We worked our charm to no avail lest we opted to part with about $1,500 for the subscription.
Now on to business. The shortlists for Direct as well as Promo & Activation have been released. You can check out the lists here. Next up, PR, Outdoor, Media, Radio and press will be announced Monday morning.
Apparently, this video is Lee Clow freaking out over Cornelius Truncpole (remember him?) poaching Lee's shop for talent to staff the new Trunchpole agency. Yes it's hosted on a just-created YouTube account so read into that what you will. What we will say about this Cornelius Trunchpole thing is that whomever is behind it has the fortitude and the motivation to keep it going or a long, long time. Not to mention get industry bigwigs involved.
We hear Cornelius might make an appearance at Cannes too. We'll be there so perhaps we'll track him down and ask him just what the hell he is up to.
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Oh if only life was full of ass like it always is in an Axe commercial. In this particular Axe commercial, Mexico appears to be facing an end of days-style disaster which has motivated a man to build an ark. Now this isn't your every day ark. No. Not at all. It's been outfitted with all the necessary features any man could want. Including room for a bevy of bodaciously bootylicious babes to keep him well occupied with round the clock sex during his excursion.
Ah, the Axe life. What's not to love?
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The Sony Balls ad has been re-imagined to help hype Wimbledon...and Sony's new 3D glasses which which you can watch the finals.
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Dachis Group's Archrival got their hands on a high speed camera and to celebrate, well, the fact they got their hands on a high speed camera, they proceeded to get punched, play with fire and get all slo-mo with food, balloons and other stuff. And that's really it. Just a bunch of creative people being creative.
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This work from Israeli agency E-dologic for Coke is simultaneously brilliant and a sad indicator the obsession with "checking in" has gone overboard. The agency added 10,000 recycling bin locations to Facebook Places. The goal, of course, was to capitalize on people's obsession with checking in to every last known location on earth. Oh, and to leverage that obsession to get people to recycle their Coke bottles as well.
Apparently, it worked. Or at least that's what the agency's video overview of the project would have us believe.
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As a lame duck agency, what sort of work do you do to insure your legacy leaves a positive imprint on the industry? Well, if you're Crispin Porter + Bogusky's, you make damn sure a lot of people get their hands on your clients product. In this case, the product is the Whopper from Burger King.
CP+P launched a channel on Direct TV; channel 111. The only thing that airs on Channel 111 is an image of a spinning Whopper. Yes, that's it. But there's more. If people stare at the spinning burger long enough, they will see prompts that will give them information on how to get their hands on a Whopper. The longer they stare, the more Whoppers they can get.
So far, 50,000 Whoppers have been given away. We're told people have collectively stared at this channel for over 300,000 minutes so far. Thata figure is expected to hit 810,000 by the weekend. Nice work, CP+P.
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What's your ultimate fantasy? Well, when it comes to fantasy, the possibilities are limitless. Except, of course, when the fantasy has to do with Bud Light Lime and the Ultimate Fighting Championship. Because when we're talking about Bud Light Lime, lime has got to be front and center and when we're talking about the UFC, well, it's a no brainer the focus is on the ring girls.
So, put the two together and what do you have? Super hot UFC girl Arianny Celeste rolling around topless in a pile of limes while professing her love for "a good submission." And by good submission, you know exactly what she wants from you. Given her hotness, we imagine it won't be hard (or will it?) for most guys to deliver.
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- Dakota Fanning has lent her face...and other body parts...to a new Marc Jacobs campaign, "Oh, Lola." Nice placement of the flower. Wonder what the double entendre is there.
- AdWeek has put together a list of five can't-miss sessions to attend during Cannes next week.
- Be sure to check out Cannes Predictions, Leo Burnett's odds-,aking site which is taking a look at all the work leading up to Cannes.
- Creative opinion is in the eye of the beholder.
- HP is sponsoring the 2011 Cannes Lion International Festival of Creativity Young Lions Competition.
- Catch Angeline Jolie barefoot in a new Louis Vuitton campaign.
- Tobey Maguire is the new face of Prada menswear.
Chrysler Ram Truck brand has a new tagline. Guts. Glory. Ram. Whatever that means.
- Naked cyclist bare their breasts in opposition to, well, we really don't know what.
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