- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.
- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.
- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!
- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.
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Just like toe tapping, nail biting, double door checking and non-laughing, saving money is habitual. Or at least that's what UBank would like us to think. In a new Three Drunk Monkeys-created commercial, UBank focuses on habitual human behavior and in doing so, urges us to think of saving as a habit we should really work on developing. The bank's USaver savings account is supposed to help us do that.
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Sometimes a group of creatives will sit around and come up with an idea that's really cool and would be a lot of fun to shoot. Sadly, these ideas usually have nothing to do with selling a product. For example, what does taking a tablet PC on a motorbike, a motorboat and the sing of a plane have anything at all to do with how well the tablet will perform in normal circumstances?
None, whatsoever.
Which is why this new work for The Carphone Warehouse which hypes the Motorola XOOM 3G with WIFI is pure folly. A bunch of creatives getting their rocks off with complete disregard for the client's budget. Of course, being able to tweet from the wings of an airplane is important to some people, we're sure.
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This is just gross! Really, really gross! It hurts just to watch. It's an ad for Toyota Aygo and it's all about breaking the apron strings...so to speak. Ouch. Gross. Painful. But, of course, way too good not to share!
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You know, this is actually an effective "ad." It does three things. It makes you keenly aware of an issue. It does so with personalized one to one accuracy. And it delivers the perfect "Aha!" moment.
Bar Aurora & Boteco Ferraz hired a valet, told him to act drunk while taking people's cars to park. Shenanigans ensue. People freak out. But when the valet finally relents allowing the person to park their own car, he hands them a ticket which reads, "Never let a drunk driver take your car. Even if that driver is you." Which, of course, is a powerful reminder for a person to drink responsibly just as they are about to enter a bar...and drink.
Genius, really.
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Does anyone really care? Really? After all, one brand ambassador is just like another, right? But we wouldn't be doing our job here at Adrants if we didn't point out every last bit of hot on the advertising landscape so, yawn, here goes.
St. Pauli Girl has chosen a new...St. Pauli Girl Her name is Jennifer England and she's from Michigan. She's a former Miss Venus Swimwear International as well as Miss Hawaiian Tropic International so she's well qualified to become St. Pauli Girl's version of a barmaid which is sort of like a cross between a high school cheerleader and lingerie model.
How this sells beer we know not but we also know not how any other brand's mascot sells anything either. We're just glad some brand enjoy serving up eye candy as opposed to the less interesting stuffed/fluffy/talking animal variety.
And that, friends, is your useless news item of the day.
Oh but wait!
If you're a poster collector, the press release informs you can order a free poster of England in St. Pauli Girl wear up through May 20 and sign up to win an autographed poster (the 3 millionth one) which will be hand delivered by England, herself.
If you're a brand that publishes content on the web and are looking for a way to increase the reach of that content without lifting a finger AND keep all the revenue opportunities (ie. ads on your site), then you should really check out Bo.lt launching in late April.
Bo.lt, which some might label blatant copyright infringement though it's not, allows anyone to easily create a copy of a web page, make changes to it and share it. Once shared, typical social media behavior sets in and the reach of that page is perpetuated.
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Perhaps in reaction to an initial ad Pepsi did with Sophia Vergara for the brand's Diet Pepsi Skinny Can in which her curvaceousness was no where to be found, the brand decided, afterall, to share Vergara's good with us.
In a new ad, she appears along with David Beckham on a beach. While laying on the beach in her bathing suit she suddenly realizes she'd love a Diet Pepsi. Too bad the concession stand line is so long. Her solution? she tweets that she saw Beckham at the pier. Of course, all the ladies run to see Beckham leaving the concession stand empty so Vergara doesn't have to wait in line for her Diet Pepsi.
But there's an additional bonus for Vergara. Beckham isn't actually at the pier.
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There's nothing we love more than work that casts aside bullshit, leaves the buzzwords at home and just tells it like it is. And that's exactly what this new work from for Duvet & Pillow Warehouse does.
Of course, simply telling it like it is can be boring so this work from Mission is spiced up but poking fun at the thing we all love to poke fun at in this business: the new blowhard CMO who arrives thinking he can change everything when, in fact, nothing at all really needs changing.
So watch these two video and then share with us your stories of the best idiocy you've every witnessed some new arrogant asshole arrived and thought he knew what was best for your client or brand.
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Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.
Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."
Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.
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