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Fox Still Hot, Cassie Too Fat, Gisele Not Hot Enough

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- More super hot Megan Fox offering up her bootyliciousness for Emporio Armani.

- More CK One idiocy from Calvin Klein.

- Contiki is out with a Facebook competition offering trips to Italy, the Greek Islands and New Zealand.

- And, yea, here's the Gisele Bundchen ad in which her hotness is completely ignored by her husband in favor of what's on SKY HDTV.

- Saatchi LA has launched the third round of its Toyota Sponsafier challenge, a contest that allows NASCAR fans to design their own Sprint Cup car.

more »

by Steve Hall    Feb-25-11    
Topic: Celebrity



Tabasco Juggs Sold Alongside SI Swimsuit Juggs

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Oh what a witty placement, TracyLocke. Witty, indeed. As you have all heard by now, the drool fest otherwise known as the Sports Illustrated Swimsuit Edition is out and it's full of women whose pendulous juggs are not very well covered.

So, as TracyLocke so wittiliciously thought, what better place to advertise a couple of juggs of Tabasco sauce.

And that, as they say, is that.

by Steve Hall    Feb-25-11    
Topic: Magazine



Ford Unveils Global Campaign for Focus

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Yesterday in New York at the Global Team Ford offices of Ogilvy & Mather, Ford's James Farley and WPP's Sir Martin Sorrell unveiled a new global campaign for the Ford Focus. Breaking Tuesday in America during American Idol, the campaign will highlight several of the vehicle's features such as assisted parking and ability to become a wifi hotspot.

Fifty commercials, all :15 to :20 in length, highlighting 14 individual features will air throughout the duration of the campaign across Europe, Australia, New Zealand and South Africa and will carry the tagline, "Feel the difference." While the television ads will be tailored to air globally, a first for the brand, country-specific efforts will play out online and in social media.

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by Steve Hall    Feb-25-11    
Topic: Brands, Campaigns



Volume is More Important Than Cup Size

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You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"

In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.

Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.

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by Steve Hall    Feb-25-11    
Topic: Commercials, Racy, Strange



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American Apparel's Use of Nudity Makes Perfect Sense

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Not the kind of analogy we ever thought we'd make but every day American Apparel is becoming more and more like GoDaddy. And visa versa. Not just in the sense both use sex to sell, rather, they both obsessively push the same boundaries over and over again.

For over half a decade GoDaddy has been mocking America's puritanical views regarding nudity. And American Apparel has been pushing the jail bait button for just as long. But more recently the fashion label has been focusing more on the use of blunt nudity to sell.

The most recent campaign from American Apparel has a model pimping the brand's Nylon Tricot Suspender Swimsuit, a swimsuit barely capable of concealing the upper regions of a woman's body. Which, of course, is why this campaign - full of full on toplessness - makes perfect sense. After all, a woman should know what's she's buying and if the upper part of her suit isn't big enough to cover her breasts she ought to know that going in.

Which, we guess, is to say this campaign from American Apparel is spot on.

by Steve Hall    Feb-24-11    
Topic: Opinion, Racy



Is That Necklace Talking to Me?

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We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.

Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.

more »

by Steve Hall    Feb-24-11    
Topic: Commercials, Strange



Kelly Osbourne to Front Madonna's Material Girl Campaign

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Kelly Osbourne, who looks like a completely different and way hotter version of herself, is fronting a new Spring 2011 campaign for Madonna's Material Girl line sold at Macy's. Osbourne follows Taylor Momsen who also fronted the brand in a campaign last year.

The line of clothing and campaign, shot by Brook Nipar, is said to hearken back to Madonna's East Village roots and does, indeed, mimic some of that Material Girl/Cyndi Lauper 1980's vibe.

The campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's and online.

by Steve Hall    Feb-24-11    
Topic: Campaigns, Celebrity



Silly, Hipsteresque Kindle Ad Thinks People Read While Running

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Yea, we all do this, right? We grab our Kindle and decided to read a book while running around the city and hanging out with our friends. AdFreak's David Gianatasio aptly describes the people in this ad ad, "refugees from a sitcom so vapid, even Fox wouldn't put it on the air."

And he's right. The over-the-top silliness distracts from the positive attributes of the product. Yea, it's glare-free. Yea, it's light. Yea, it's battery lasts forever. But does anyone want to run out and buy one of these so they can look like the annoying primadonnas in this ad?

We'll stick with our iPad and a glare-reducing screen protector thank you very much. And we simply must disagree with David one point. While the characters in this ad don't hold a candle to the hotness of the bikini-clad woman in the poolside Kindle ad, you've got to admit the woman sitting at the coffee table in this ad is exponentially cute.

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by Steve Hall    Feb-24-11    
Topic: Commercials, Creative Commentary



Dree Hemingway Not Dead, Jennifer Aniston Sells Used Cars

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- Dree Hemingway (yes, Mariel Hemingway's daughter) is out with more work for Argentinean fashion label AY Not Dead. As with her first work for the brand, Dree was photographed by Sebastián Faena.

- The Queen gets her own personalized bedroom design courtesy of IKEA.

- Car dealer gets boatloads of free publicity from Jennifer Anniston who didn't even know she was doing so.

- The Interactive Advertising Bureau announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer. Hmm. The Time gig went by pretty quickly.

by Steve Hall    Feb-22-11    
Topic: Celebrity



Ass Cam Catches People Staring at Ass

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Here's a video that answers the question all women with nice asses ask themselves each day: who is staring at my ass? As part of a promotion to pimp Levi's Curve ID Skinny Jeans, two women, Jessie and Reanin, with a lot of help from BBDO Auckland, strapped a tiny camera to their asses and took a walk. The result is unsurprising because we all know girls with nice asses get started at.

Of course, Levi's is calling this a huge success because...well, because the video has achieved almost 6 million views since it went up February 14. And that means viral success!

more »

by Steve Hall    Feb-22-11    
Topic: Guerilla, Viral



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