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Maria Sharapova Tapped For Google Demo Slam

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Who wouldn't jump at the chance to hang with Maria Sharapova? Certainly not Jonny Watson and Dan Harrison from Dare who were offered 90 minutes of the Russian tennis babe's time to come up with a video to promote Google's Search by Voice technology. The resulting video became part of Google's Demo Slam which allows the public to vote for their favorite Google product demo.

Sharapova, being the famous beauty she is, and the pair's Whack A Guy With A Tennis Ball approach has garnered the video 156,000 views and the number four slot in the Demo Slam competition.

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by Steve Hall    Dec-23-10    
Topic: Celebrity, Tools, Video



Questionably Safe MINI Connected Brings Social Networking to the Dashboard

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We predict over the next year the proportional number of MINI's involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard. We all know people can't text and drive so why would anyone think doing a very similar thing interacting with the dashboard would be any different? Yes, interacting with the dashboard is probably easier than interacting with a phone but it's still a diversion.

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by Steve Hall    Dec-23-10    
Topic: Brands, Commercials, Creative Commentary, Opinion



Death Match to Determine Most Classic Holiday Icon

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Things slowing down at the office? Need something to do before the boss decides to finally tell you it's OK to leave for the holidays? We've got you covered. San Franciso-based Heat has put together Head to Head Holiday Death Match, a competition between 120 holiday icons.

Visitors to the site are asked to vote for the icon they feel best embodies the holiday spirit. Click away for a while and then you can check out the leaderboard to see how the 120 icons stack up against one another.

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by Steve Hall    Dec-23-10    
Topic: Games



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

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How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video



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Ivanka Trump's Stunning Legs Sells Shoes

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Hey, she's a Trump. So, naturally, she can do anything she wants. And what woman wouldn't want a line of shoes named after her, designed by her and sold by appearing in an ad campaign for the shoes? That's exactly what Ivanka did for her new line of shoes, Ivanka Trump Footwear.

All we can say is, "Damn! That girls has super sexy legs!"

by Steve Hall    Dec-22-10    
Topic: Celebrity



Missoni Signs Meester, GIFS Given, Vintage Ads Socialized

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- In addition to having just signed a deal with Vera Wang, Leighton Meester will also become the face of fashion label Missoni and front the brand's advertising.

- like Chris Pine? Think Evan Rachel Wood is hot? Then you'll love seeing the two of them together in a Gucci Guilty ad campaign.

- Apparently, online advertising as we know it will end following the proposed Do Not Track list.

- It's not an ad campaign but it is a campaign. A campaign to buy Maggie Gyllenhall a boob job.

- Don't give gifts this year. Give GIFS.

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by Steve Hall    Dec-22-10    
Topic: Agencies, Celebrity, Policy



Fax Machine Dusted Off for Holiday Cheer

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Remember the fax machine? There might be one collecting dust in your mail room. Evolution Bureau is giving the lowly fax machine purpose again. They've created the Holiday Fax machine, a site from which you can send a holiday fax message to your friends and co-workers.

Have at it. After all, there's really not much work to do these few days before Christmas.

by Steve Hall    Dec-22-10    
Topic: Specialty



Dachis Group Aquires Powered Inc.

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Yesterday, Austin-based Dachis Group announced the acquisition of Powered Inc. which recently rolled together StepChange, Drillteam and Crayon. Dachis Groups, which bills itself as the world's largest social business consultancy. The acquisition will create an international presence in ten cities across five countries with a total head count of 220 and it will make the organization the largest Facebook preferred developer.

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by Steve Hall    Dec-22-10    
Topic: Agencies, Brands, Social



Competition Seeks Top Ten Ads Worth Spreading

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TED Partnerships, organizers of the famed - and star-studded - conference series that focuses on big ideas, predicting the future and developing "ingenious solutions to global problems" has issued a challenge: create an ad worth spreading. Now an ad worth spreading should be nothing new to the ad community because every ad should be crafted in a way that makes it worth being seen by many. Sadly, that's not the reality in which we live.

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by Steve Hall    Dec-21-10    
Topic: Industry Events



Snoop Dogg Delivers 'A Christmas Story'

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Sitting beside a fire with the Pepsi delivery guy, Snoop Dogg shares with us his version of A Christmas story. It's an interesting story, indeed. The dude gets around. He just did a promotion with Ford for the brand's 2011 Explorer.

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by Steve Hall    Dec-21-10    
Topic: Celebrity, Video



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