Well. It's definitely a step up from Agency.com's Subway video. Just out is a new video from Venables Bell & Partners, the result of a talent competition the agency held. "J-Wunder," one of the agency's print producers won the agency's Second Annual Talent Show or a video entitled Comin' With A New Style.
In the video we see J-Wunder, along with what appear to be a "posse" of VB&P hotties, enjoying a cruise off San Francisco. The video then takes us through what all agency people do on a regular basis: vogue, drink, brag, party, drive hot cars, club, cruise and take an entire fourth of a video rolling credits.
All in all? We just don't have the energy to go down the Agency.com road again. And there's really no need. Because this video isn't bad. It's fun. It's well produced. And, hey, how many rap videos do we get about advertising?
UPDATE: Uh, oh. Seems somebody was a bit embarrassed by this. The video has been removed from YouTube. Sadly, we didn't save it.
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If the UK's Mail Online is calling the new Christina Aguilera fragrance commercial "soft-porn," they really ought to get out and surf the internet a bit more. Describing Aguilera in the ad as "showcasing her ample cleavage in a very low cut dress and writhing in a chair in ecstasy as she sprays the perfume across her chest," Mail Online thinks, "the singer's ad may be a bit too risque for her younger fans."
While Aguilera does reveal her ample assets in a low cut dress, her movement and demeanor are hardly anything close to soft porn. If so, porn has gone soft in its old age. She's hardly pushing the boundaries of decency as mail Online claims.
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During Blogworld Expo in Las Vegas a couple weeks ago, author and speaker Brian Solis sat down with Ford's social media guy, Scott Monty, to interview him about the recent introduction of the new Ford Explorer, a program that took the vehicle to the people versus the more traditional automotive journalist reveal approach.
The program, which included an eight-city vehicle tour and an integrated banner/Facebook campaign resulted in a 1.5 times increase (compared to in Build and Price, the process by which a person can build and price a customized vehicle online.
Also discussed was the introduction of the Ford Focus and the Focus Rally America, a program which gives six cars to six teams of two people and sets them off on an Amazing Race/Hulu co-sponsored race that will result in the winning team getting $100,000 and the ability to give away ten Ford Focus's to people who helped them along their journey.
Check out the full interview here or below.
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A slimmed down Kelly Osbourne, daughter of rocker Ozzy Osbourne, appears nearly nude in a new Goldfinger-inspired ad campaign for Sky+HD. Osbourne, 26, was painted a gold metallic color just as Shirley Eaton was for the 1964 James Bond film Goldfinger.
Of her appearance in the campaign, Osbourne, who lost weight during her stint on Dancing With the Stars, said, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too."
Now here's the way to show an agency its place in the pecking order when it comes to sinning awards. To increase interest in the Brazilian El Ojo de Iberoamerica advertising festival, the organization sent several agencies including DDB, Ogilvy, Draft/FCB and BBDO a replica of the El Ojo Grand Prix mounted inside a shockproof box.
On November 25, the date the jury makes its decisions, the award will self-destruct unless the agency has won a Grand Prix. otherwise, the trophy case will be "defused" and a team from the award organization will arrive at the agency's office with champagne in hand.
Any agency that enters at least 50 pieces in the festival can request one of these pre-award Grand Prix's to place in their office. Though it's a gamble. Not many agencies want such a dramatic statement of failure shoved in their faces. Of course, having campagne delivered to the office isn't so bad.
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With Halloween right around the corner, New York City is preparing for the usual deluge of idiots who can't figure out how to have fun without becoming assholes. Aimed at eliminating drunk driving among the males 21-39, the You the Man campaign includes online and radio with the copy, "You, who explained that the cop wasn't wearing a costume..." and "You, who convinced me that my costume didn't mean I was Superman..."
It's pretty basic but, hey, so is making sure you have a designated driver on hand before you head out on the town for some costume-fueled foolery.
Following the industry-wide Obsession of the Week Gap logo debacle, this week Schmedlines, a site which collects news, asks people to rewrite the headlines and then vote on them, is asking its visitors to submit a new tagline for Chevy. As you may be aware, the new tagline (oops, sorry, they don't like it referred to as such), Chevy Runs Deep, hasn't exactly been met with accolades.
So Schmedlines has taken matters into their own hands, turning to they're audience to help Chevy out of the Deep crevice it's Run into. Most of the submissions are equally as bad as the one they are trying to replace but a few caught our attention:
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- Sports briefs company Bjorn Borg hired two women wearing only shorts and pasties and had them interupt a men's field hockey game by throwing packages of the briefs all over the field.
- Not all politicians are dirty.
- Naomi Capbell splays herself all over vehicle and gas pump for Dennis Basso's Autumn/Winter ad campaign.
- Lawyer helps home owners fight increased property taxes. Hmm. One wonders if the legal fee would just equate to the adjustment negating the whole effort in the first place.
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Yesterday, an army of zombies appeared near Madison Square Garden and other parts of New York City. Covered in blood and looking every bit as dead as a zombie should, the army wandered about as part of a promotion for AMC's upcoming series The Walking Dead.
The zombies also appeared in 26 other cities around the world including Washington DC, LA, Hong Kong, Buenos Aires and Taipei as part of the promotion.
At one point, the zombies began to crawl over a taxi. But taxi driver David Pollack played along with the stunt and pretended to escape from the undead slipping out the back seat of his cab. Of the little role play, Pollack said, "I'm a tough New Yorker, but I don't mess with zombies."
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