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Cat Unleashes Ample Breasts in Public Market

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A woman like this is used to being stared at. She's used to walking down the street with all eyes upon her and everyone and everything reacting to her stunning beauty and oozing sexuality. But she's probably not used to a cat tearing her sweater off to reveal her sizable assets in a public market.

Of course, possessing such perfection - and the right bra - she really doesn't mind the resulting attention unleashed breasts all but guarantee. In fact, it seems, she craves the attention and doesn't even bother to pull her sweater back on giving everyone plenty of time to ogle her ample assets.

This is how we sell lingerie. This is why we love advertising.

more »

by Steve Hall    Oct- 8-10    
Topic: Commercials, Racy



Partnership for Drug Free America Rebrands

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The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."

A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump

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by Steve Hall    Oct- 8-10    
Topic: Cause



Survey: 88 Percent Dislike New Gap Logo

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In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

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by Steve Hall    Oct- 8-10    
Topic: Brands, Research



Nonsense: The Dramatic New Underwear Leotard Thing

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Here's a goofy spoof of Calvin Klein's recent Zoe Saldana commercial. The spoof features DW Diaz who has fun spewing the usual nonsense we are so used to hearing in fashion commercials. It's been out for a while but it's funny so give it a watch.

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by Steve Hall    Oct- 8-10    
Topic: Spoofs



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Pillows Explode, Cleavage Distracts, Hotties Get Hotter

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- Exploding pillow heads sell Maxwell House coffee in Russian commercial.

- The Japanese sure know how to have fun with cleavage. They've made an entire game show out of it.

- The Advertising Hotties keep getting hotter and hotter.

- Subaru goes for mediocrity.

- Meet Dr. Dan Theodorscu, Director of the University of Colorado Hospital's (UCH) Cancer Center and an avid cancer hunter. From Cactus in Denver.

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by Steve Hall    Oct- 7-10    
Topic: Agencies, Commercials, Video



Rockport's Hot Commute Not so Hot

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So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.

But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

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by Steve Hall    Oct- 7-10    
Topic: Brands, Campaigns



Hot Seductress Raises Interest in 4G Mobile WiFi

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Wearing high heels, a very short miniskirt and a low cut, cleavage-bearing mini-lab coat, a brunette seductress sells Clearwire's Rover Puck, a 4G device that shares internet with up to eight people. The Taxi NYC-created promotion employs the standard hottie-for-hire approach but, despite the distraction, the presentation does convey product information quite well. And for the adventurous who like to experience the full effect of the presentation, allow the presentaion to pause at the predetermined points for some extra sexy fun.

"Ha! 4G is fast!"

Oh and don't forget to watch the creepy emoticon baby video that teases you into the whole thing.

by Steve Hall    Oct- 7-10    
Topic: Online, Racy



PSA Warns of UnSeen Dangers

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HIV. It's an unseen danger. And that's what Canada's One Life to Live Initiative encourages us to realize. In a new PSA, unseen dangers affect characters who can't see what's right in front of them. It's as if they were being attacked by...wait for it...an invisible disease. Nice concept.

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by Steve Hall    Oct- 7-10    
Topic: Cause



Survey: Do You Like the New Gap Logo?

We're going to keep this unbiased and simple. Do you like the new Gap logo? Yes or no.

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by Steve Hall    Oct- 7-10    
Topic: Research



Short Shorts and High Heels Protest French Burqa Ban

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Hot chicks in short shorts and heels. Works all the time when the goal is to get a bit of attention. Doesn't really matter what the intended goal is. People will look at hot chicks just because they are hot.

In this case, these hot chicks - two French students, one Muslim - had a very specific purpose for donning short shorts, high heels...and mini-burqas. The two were out to protest a new law in France that makes wearing a burqa in public worthy of a fine.

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by Steve Hall    Oct- 7-10    
Topic: Guerilla



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