I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer!
I woulda crowdsourced the logo though. I KID.
Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference!
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Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)
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"Boom boom boom, everybody say..." Release your inner island. Get your inner DJ on. DJ. Any of these *yawn* work for you? Malibu Rum continues the island vibe of its spots, its most irreverent of spots, in this Radio Maliboom Boom DJ Drink Mixer thing. (Wouldn't it be a music mix, not a drink mix? Digress, thy name is me.) Check it out here. Need instructions? YouTube it!
Slow news day? Nah. We get everything sent in here. So if you've had your fill of foodie/celeb cook porn, avert gazes now. Otherwise, if you watch any deal of cooking on TV, you know Jamie Oliver is a more unkempt UK version of Tyler Florence. But peppy, ain't he! What I liked about this quick-paced Sainsbury's spot came right at the end though. I actually got to hear someone say: "Christmas" in a commercial. Not, "Holiday" or "This Yuletide Season!" Maybe the PC police haven't worked their way across the pond or that's just how they say it, but, Happy Christmas back to ya, bitches!
(Spot below.)
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At first, it seems like another epic epic with a cast of cgi thousand$. But this :90 from Leo Burnett Sydney grows on you. (After the jump). As you watch, the visuals seem to cover off the usual stuff any car brand could claim or own as the "We support you" metaphor works overtime. But the voiceover brings it around to show the uniqueness of a Subaru ride. Then you smile.
That is all. Continue with your day.
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- Coca Cola Velcrola.
- Speaking of Starbucks.
- A little Captain out of 'em.
- Putting the AE in date.
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British humor--second to none. While it's been 30 days since my last suicide spot, this one after the jump... isn't. I explain--you follow along: It's for the new VW Scirocco running on the BBC's Top Gear with car freaks Jeremy Clarkson and James May. Branded entertainment with a suicide chaser. This series of fake spots skirts the issue of death and dying (and the UK's advertising regulatory guidelines on little things like suicide) by posing those scenarios as a hypothetical. So here it goes again, will anyone be offended at a fictionalized depiction buried in a spoof? Does context matter? (Isn't the real question, why would someone do it over a VW?)
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Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks' side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain's focus on handcrafted drinks. (Isn't anything prepared in restaurants crafted by hand? I think it must be!) But, the bigger jab here is right at SB with this "Real People" go to Caribou theme. Hmmm, at the risk of someone going, dude, seriously, it's just a TV spot, time to get a little more real.
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Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group. (HEY, it's not just about BBDO around here, freaks.) There's a requisite microsite with short short extolling the virtue of pre-cut so as to avoid a nasty post-cut.
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