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Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers - One of those things we would've been happy to never, ever have to see. - AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.
by Angela Natividad
May- 1-09
Topic: Brands, Campaigns, Commercials, Consumer Created, Online, Sponsorship, Spoofs One Male Copywriter Exposes Chest Hair for Gigs. Inspired by Burt Reynolds (how could you not be?), copywriter Lawson Clarke hopes baring his, uh, soul will compel iffy agencies to give him a shot. We give you all that is Male Copywriter. This was originally gonna go in a hastily-rendered link roundup but then we clicked on the URL, saw dude on the bearskin and lost ourselves in the patriotic waves of emotion that instantly bitchslaps you when you hear The Star-Spangled Banner. (Nice touch!) More importantly, his work stands up. It's got that ironic, laugh-with-the-creative-behind-the-ad! vibe brands like Skittles are so into right now. The only thing that mildly wigged us out was when we clicked on the Progressive spot and got panned over to the TV perched over his crotch. Newport Beach Film Festival Goes the 'Childlike Wonder' Route RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival. It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton. Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen. Tweet Your Way to Vegas With Heavy.com's Massive Mating Game On May 4, Heavy.com will launch the Massive Mating Game, a Twitter-based dating contest. The game, in its third year but its first involving Twitter, will ask people to follow @HEAVYsan. A tweet will announce each time one of the HEAVY girls posts a video a question will be asked about the content of the video. The first person who answers the question correctly wins a prize and will have a one in forty chance of wining a two night stay in Las Vegas with the girl whose videos are streamed the most. So yes, over the next eight weeks, horny male ad sluts (well, horny males no matter the industry in which they work) will slather over @HEAVYsan's tweets drooling for the next update. OK, not so much but it is an interesting mental image - of how easily guys can be manipulated. Three Hookers Come to Hotel Room, Help Guy Shave Thank you, ShaveWet. We were beginning to think sex had stopped selling. As if the economy had killed it along with everything else. So thanks for uplifting our confidence. And if enough people fall prey to your sexualized manipulations, maybe you'll even bring some much needed stimulation to the economy. Hay, you're like economic Viagra. Yea, that's it. And if you fail at swelling the economy to its former expansiveness, we can all just enjoy the harmless fantasy of a guy and three women having a good time in a hotel room. Shaving. With a lot of cream. While wet. In slow motion. Who's In -- and Who's Out -- in the TwitteRFP Last week Current.tv launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter." What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day. Hire My Mom. Because I'm Tired of Eating Cereal Out of an Ashtray.* We need to create a new category labeled "Overseen Internet," expressly for stuff that we stumble upon by chance and haven't got words for. This banner ad for Hire My Mom is one such gem. The URL's actually slightly deceptive -- it caters to mom professionals, not kids hoping to score a gig for Mummy, who's busy drowning her sorrows in a bathrobe and gin. Still though. Vodafone Unleashes Mad Zoozoos on India To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos. Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone. The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.) The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.) Our Balls Are Crunchier Than Yours There's just something wrong with food that resembles left over KFC chicken breading that's congealed to the point where it's nothing more than a fat-laden ball of over-cooked floor scraps. Perhaps Kellogg's Crunchy Nut Clusters aren't quite that disgusting but we (apparently) have a problem with food that, well, doesn't look like food. If Your House Can't Keep Up with the Joneses, Your Utilities Should at Least Try. This is neat. To remind people of their changing energy needs (and increased use of it), Colorado's Tri-State Generation and Transmission Association launched a wordy print campaign with look-twice imagery. Each depicts an old-school domestic power setup that's been retrofitted or reused to (clumsily) accommodate technology like mobile phones, laptops and widescreen TVs. Ads read: "The way you use power has changed. Doesn't it make sense to change how we provide it?" Yes, TSGTA, in fact it does. Work by Cactus. 
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