There's a lot you can say about becoming more eco-conscious: that it's responsible, forward-thinking and personally/socially fulfilling, for example.
But in a spot called "Good Green," the Sundance Channel takes the go-green hype and staples on a passel of adjectives that ring both hollow and wince-worthy: sexy, trippy, fierce.
Confusingly, there's also a shot of Isabella Rossellini flirtatiously hugging a giant lobster.
WOW. Thanks for all the abstraction, BIGSMACKtv. We're definitely feeling the backhand.
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"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.
Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)
Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!
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...and what that has to do with razors, we're sure we have no idea.
Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.
The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.
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Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.
Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.
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- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.
- How to nail an interview. (Complete with hidden camera footage!)
- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."
- Pharma popped in PPC prevarication shakedown.
- PhotoBucket tries breaking TwitPic territory. Good fucking luck.
- Adweek v AdAge.
- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.
Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers.
Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table.
A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.
We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.
If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.
Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.
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After all that awkward backtracking over how much agencies dish out for its pencil-shaped paperweights (where does all that money go?), The One Show is under pressure to lighten the strain on its PR team.
Add to that the usual speculation about whether an old boy's club decides who wins what each year. How best to respond? Nudge-nudge the conspiracy theorists back, which is what One Show tries doing in this series of wordy tongue-in-cheek prints.
With headings like "Secret handshakes. Secret passwords. Secret secrets," creatives hither and yon can guffaw while the One Club rib-jabs and wink-winks the following message into our collective subconscious: Think we're not transparent enough? That's because WE'RE NOT!
"Shadowy" is at left. Also see "Whisper" and "Shroud." Work by Charlotte-based BooneOakley.
Your tax dollars at work. Hey, pushing a kid to emotional breaking-point is small potatoes compared to all that guilt equity! the New York State Health Department will raise among smokers for the 5.5 minutes they could be spending with a cancer stick.
Contemplate the moral dilemma with fellow creatives-in-arms, and then ask yourself, just ask -- are a few seconds of anxiety worth it? It's not like smokers don't know about the health consequences, or that their priorities are mildly screwed up (I always feel a little guilty lighting up in front of tots); does one sappy spot a quitter make?
This emo thinkpiece brought to you by Quit Victoria.
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For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.
So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.
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