|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
Parents Desert Kid For Hogging Ovaltine OK so yea. Like this would ever fucking happen. A kid comes home from school only to find his house empty, his parents gone and a note on the fridge which reads, "We told you that there would be consequences for hogging all of the Ovaltine. PS. Don't try to find us." Seriously? It's Time to ... Mow the Lawn! Ariel Waldman, and ton of other people - sent in this gem for us all to appreciate. It's ever so similar to another piece of work for a similar product but we just can't seem to locate that in the archives. Update: Thanks to commenter Chris, here's what I couldn't find. And yea. They are both similar because they are both for Wilkinson. So what the hell are we talking about? Gardening, of course. More specifically, mowing the lawn. But not the kind of lawn you'd use a Cub Cadet or a John Deere to mow. Nope. This kind of lawn requires something from Wilkinson. Marketing 2.0 Paris: Deconstructing Scott Monty One of my favourite Marketing 2.0 talks, besides the Paula Berg stuff, was by Scott Monty, Ford Motor Co.'s social media man. The guy's been alternately lauded and lashed, but I think he's the real deal. It's not even just that he's a nice guy; he's not afraid to express a scathing truth from top-of-mind, even if it stings. Social media's all about that: finding out who people really are, before they can terrace their images. I didn't take any video (bummer), but I'll let you in on a priceless moment during his Q/A, when Sandrine Plasseraud of We Are Social asked about ROI tracking for social media campaigns. Monty scoffs and goes, "ROI is a campaign metric; social media is a commitment. [...] What's the ROI of putting your pants on in the morning?" Homer Simpson Invades French Rail System On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements. Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!" Kiera Knightley Takes Beating In Women's Aid PSA In this PSA for Women's Aid, Kiera Knightley gets together with her Atonement director Joe Wright to create this two minute video about domestic violence. Shot as if a scene within a movie, Knightley, who has just returned home from the set, turns to the camera and says, "Sorry, we didn't agree to that. That wasn't in the script," as she's hit by her boyfriend/husband. Marketing 2.0 Paris: Wincing Lunch Away with Facebook, MySpace and Fred Cavazza This session razed the Richter Scale of Awkward for too many reasons. To start with, I don't think reps from Facebook and MySpace were supposed to speak together. They were placed on the same panel in the interest of saving time. Everyone was anxious for lunch -- which, it turns out, was more of an appetite-whetter than a satisfier; moderator Fred Cavazza spent most of the panel talking about other stuff; Damien Vincent of FB expressed a Freudian allegiance for the other team; and -- oh yeah! -- Cavazza conducted makeshift photo ops during the presentation. MySpace's Olivier Hascoat was cool though, except for that moment where he reluctantly poses for an iPhone shot while Vincent's talking. Way to be a sport. In the event that you didn't catch all that, take an audio/visual tour: Marketing 2.0 Paris: Brand Face Fusions, Consistency as State of Mind Maybe it's true what they say about Paris: You get a mite more existential while here. Marketing 2.0 Paris: Paula Berg, Southwest Airlines Marketing 2.0 took place at ESCP-EAP University in Paris this year. It spanned both Monday and Tuesday. I moderated a few panels and the wifi was down both days, so there was no way to cover the event in the detail I would've liked. Before my camera died though, I tried this thing where I just recorded random snippets of speaker talks. This post is devoted entirely to Paula Berg, Manager of Emerging Media at Southwest. I don't have particularly strong feelings about Southwest, but seeing her discuss its approach to consumers -- in both good times and bad -- made me wanna do the cattle call after all. She's good people, and it seems like she addresses situations with humility and openness instead of just reacting. Her presence at Southwest speaks more for its corporate culture than for any social media strategem. See the goods below. Harmony Korine Does Heartstring-Pulling LibMu Spot Liberty Mutual continues its ongoing Responsibility Project with this :60 ad. You get the gist: a kid talks about doing the right thing while a melange of intimate family images scroll by in soft light. See previous work, which is equally sappy but for the most part well-produced. We may be over this idea, but LibMu's commitment to the Responsibility Project will probably go a long way toward making it the Coca-Cola of insurance. Really. Give it a couple of years; it may be a one-way conversation, but for work like this, consistency is key. Work by Hill Holliday in partnership with Harmony Korine, which -- oddly enough -- wrote and directed Gummo, another film with a sympathetic kid whose environment may or may not convince you to invest in a little bit of insurance. Nudity Spices Up Austrian Ad Event Yawn. Another award show/ad industry event. Snooze..... Wait, what? What just happened on stage? A nude dude? Audience members stripping down as well? What's going on here? Oh, right. It's a non-American advertising event where, you know, nudity is...normal. Or at least not frowned upon as it is so intensely in America. Anyway, it's all for ad community site XIPAX which encourages people to show off their best bits and the stunt occurred at Creative Clubs Austria's annual gala event. See the video here which is NSFW. 
|
|