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Blurb Makes Book Publishing Easy For Creatives The intrepid and ever-present Jolie O'Dell discovers how Blurb allows designers, with or without design software expertise, to create stunning books of all shapes and sizes. Watch and learn. By the way, Adrants publisher Steve Hall is involved with Blurb and Ammo Marketing on a project called Killed Ideas. We seek the best creative which, sadly, didn't get to see the light of day for various reasons. AgencySpy's Week in Advertising Gets Spoofed If you've watched AgencySpy's Week in Advertising, you have to see Brokaw's O News. The similarities are, well, intentional, of course. Love the 'stache. School Logo Dressed in Crew History Here's a submission to Killed Ideas. For a college logo, designer Liz Oliner married the school's crewing history which dates back to the glory days of the 1920's. Liz described what she envisioned when creating the logo, writing, "Women in long shift gowns watching the races on a summer day in Philadelphia. A quad pulls the perfect feather as it glides across the finish -- clean, smooth and controlled." While the idea was killed because the school felt it focused too heavily on one aspect, there's no denying this logo has something to say. If you have an idea a client killed or some spec work that hasn't seen the light of day, visit Killed Ideas and add your own. Southwest Airlines Gets It's Rap On With Flight Attendant David This is the best. This is how brands should build loyalty. This is how flying should be. We've all heard the mindlessly boring pre-flight announcements airline attendants make prior to taking off. All that crap about putting the tray up, placing the seat in the upright position, properly stowing your carry on, turning off electronic devices and all kinds of other stuff that just makes you want to fall asleep. Not on Southwest. Not if you have David as a flight attendent. Check out how he welcomes passengers on his flights. Wait, What? Sex is Still Used in Advertising? Who Knew? Recently someone mentioned Adrants had begun to ignore the sexier side of advertising. And she was right. It's been a bit puritanical around here for a while. But, on an advertiser-supported site, it's not like you can write about ad porn all day long without causing some concern among advertisers. Though the fact remains, sex continues to be an integral element of advertising. With that, we give you this video promoting Daniel Power's Energy Wasting Day. Oh don't worry. It's not all that racy. No nudity. No gratuitous butt shots. Just a quirky 80's-ish style music video with a dude and four hot chicks. It's all pretty tame. Enjoy. SXSW 2009 Overloads Senses With Awesomeness For those who have never attended, South by Southwest in an annual conference which focuses on interactive, film and music. For the purposes of the advertising industry, the interactive portion of the show offers a panalopy of insight. And that insight comes not just from the hundreds of panels but also from the people you meet (they are far more diverse than your typical ad conference attendee), the connections you make and the information you glean which is decidedly unavailable at most other industry events.  On a panel entitled, Behind the scenes with Mad Men on Twitter, three of the characters, Cari Bugbee (Peggy Olson), Helen Klein Ross (Betty Draper and Michael Bissell (Roger Sterling) opened up about their involvement in a seemingly well-organized effort to represent the characters of the AMC series Mad Men. You can read the behind the scenes story here which we wrote about earlier but this gist is it wasn't sanctioned by AMC, AMC sent cease and desists (but later relented) and, to this day, the real world identity of some of the characters are still not known. Ross encapsulated the effort well dubbing it "brand fiction" as opposed to fan fiction which she claims can greatly enhance and embellish the nuances of a "brand" and build a deeper loyalty.  On the panel, Rebney, now blind, spoke about the making of the film which documents his life, how the video affected his life as well as the dumbing down of America, the purpose of education ("teaching kids how to think. That's all it is."), off color political commentary ("pretty soon you're going to be eating fish heads and rice"), advice fans should approach his cabin in the woods (they better announce themselves "because if they didn't they'd get shot in the fucking head!"), people's misconceptions about his pit bull, Buddha, "the sweetest, kindest dog that ever lived" and his initial hesitations about working with a young filmmaker. Royal Caribbean Gives VIP Status to Gushy Reviewers; Gets Spanked by Blogosphere Okay. Let's nail this down once and for all: DO NOT start a lavish, perks-heavy club of people -- in this case, Royal Caribbeans' "Royal Champions" -- whose objective is to plug your company hither and yon without revealing affiliation. Vespa Does 'I Love You Man!' Cross-Promo Thing -- Poorly In an ongoing misguided effort to make itself more appealing to a demo somewhat broader than Euro-philes and homosexuals, Vespa's inked a cross-promo partnership with Paramount to promote I Love You, Man, a comedy about two dudes that "test and stretch the boundaries of friendship in adventure after adventure." Apparently a lot of those adventures involve a "fun and fuel efficient" Vespa LXV 150, which I guess is somewhat better than the bunk motorbike that served Ernesto Guevara and Alberto Granado so well in The Motorcycle Diaries. Those inclined can enter a MySpace contest to win the Vespa used in the film. To get involved, you'll have to submit an example of how far you've gone for a friend. Deadline's tomorrow (although we PROMISE you the pressie was sent a mere TWO HOURS AGO) -- and the link, myspace.com/iloveyouman, doesn't seem to be working. This was the closest we could get. The poster at left is available as a free download on Vespa's website. It's the 'Where the Wild Things Are' Promo Poster! Every US kid born in the '80s probably had Where the Wild Things Are read to them at some point. It's an infectious(ly illustrated) story about a kid called Max who likes wearing scary animal costumes and being all growly. One day, after some horrible little-boy shenanigans, he's confined to his bedroom, where he explores a universe of wild but benign creatures. He is ultimately made King of All the Wild Things. A few years ago Spike Jonze signed on to make a film adaptation of the book -- one of those things that gives us chills and seems too good to be true. But hey, it's not: at your left is the official poster. Perfect, right? We thought so too. Though for some reason we always imagine Max with facial hair. Tagline: There's one in all of us. Film comes out this October. More about it all here. Eepybird Interviewed, Guru Garbage, Leveraging a Falling DOW - Geeks are Sexy interviews Eepybird, the guys responsible for this wild wonder. Oh, and the Diet Coke & Mentos Experiment. - "Igotapostcard is a continuous project where people practice the art of leaving self-addressed stamped postcards in public places to be picked up and personalized by others, who then return them." - Headsmack indeedy. - SXSW thought leader rage. And we're with 'im on this one. - Young people want more entertaining ads. ORLY? - LOL. "For every 100 points that the DOW drops within two months after the time of purchase," teesandtats customers "receive $5 dollars off of their purchase." - Agency in a cardboard box. - Google ads on iPhone apps. Imagine that. 
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