|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
T-Mobile Flashmobs Liverpool Street Station On January 15 at 11AM, a flashmob-style dance broke out in Liverpool station courtesy of T-Mobile. The point of the stunt? To illustrate the fact some things in life are worth sharing and T-mobile can help with that sharing. Simple enough. The work comes from Saatchi $ Saatchi. And yes, before you jump all over Saatchi, they know the flashmob things has been done before. On Twitter Ketchum Exec Trashes Memphis, Home to Client FedEx So you're an agency executive on your way to make a presentation to your client. A big client. A really big client. You land. You get off the plane. You head to your destination. You launch Twitter and write, "True confession but I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'" Then, an employee at the client company sees the tweet, gets upset and fires off an email expressing offense to the tweet...and cc's agency and client management. The agency executive? Ketchum VP James Andrews. The client? FedEx...based in Memphis. Oops. Big oops. Ah, the never ending dangers of a 140 character tweet. Nike Gear Turns TV Actress into Ninja. Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin? Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman. Given the Chance, Could YOU Conquer Either Finish Line? Hoping to take the euphemistic "special" out of "Special Olympics," TDA ADVERTISING & DESIGN/Boulder developed a print campaign that focuses on the sporting similarities between the event you watch and that other one. "The typical perception of 'Special Olympics' is young children with Down Syndrome, playing track and field. We want to change that," said VP-Marketing Heather Hill of the 2009 Special Olympics World Winter Games. "The majority of our athletes are serious, adult competitors." There's a brand repositioning worth throwing some weight behind. Variants include "Slalom" and Ice Rink. If so inclined, you can also read the radio script. Pepsi Tries Ingratiating Itself with Team Obama In ongoing efforts to align itself to Obama's message of hope, Pepsi worked with R/GA and Eyeblaster to launch a banner ad encouraging people to record videos for our new POTUS. Maybe it should worry us that so many overzealous brands are falling all over themselves to clutter the Oval desk with glad tidings and unsolicited critiques. IKEA -- freshly patriotic, despite its conspicuous Swedish roots -- is compiling a "WELCOME OBAMA!" guestbook. Facebook partnered with The New York Times to launch a Presidential Suggestion subsite. And just today, memelabs launched "Where Were You?", a consumer-generated video effort inviting people worldwide to reflect on where they were on the night of November 4. All this in addition to Change.gov, an actual government site through which the Obama Administration already solicits your every mental meandering. We pity the armada of interns that's gonna have to sift through the Zeitgeist's stream of thought. 'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News - Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal. - Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles. - If you cannot heat the Healthy Choice mixers, you don't deserve to. - A goal worth texting for. - Twitter as Hudson crash citizen journalist. - A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh. Brace Yourself For Lebron James On January 18, 2009, Lebron James will announce his "first love." Will it be football? Will it be basketball? Will it be to become a rapper? Those are the speculations surrounding a recently released video in which James faces an audience and says, "First of all, I want to thank everyone for coming out here today. After having a long discussion with friends and family, I've decided to follow my first love." Thankfully, we won't have to speculate for much longer but it's likely this is tied to Nike. If it were simply an announcement as to his desire to play another sport or become a rapper, there'd likely not be paid advertising on Google promoting the video. Whatever. We'll know Sunday. UPDATE: One theory points to his first love being Reebok and all this is is yet another marketing stunt. Affiliate Summit Storms Las Vegas With Largest Conference Ever Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts." The people who hang in the affiliate marketing space are a motivated bunch. To them, traditional advertising has been long dead for years. In their world, a :30 spot is a pointless endeavor, a foreign concept. If it doesn't work and there aren't tangible, proven, money making results, it isn't affiliate marketing and no one at this conference want anything to do with it. So let's break it down. Affiliate Summit Rocks Las Vegas With Kick Ass Parties Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts." But this story is about the parties that occurred during the conference. The first major party during the conference was hosted by Buy.at at Moon Nightclub atop the Palms Casino. Moon is the shit. It's a giant, multi-level nightclub with dance platforms on which way too drunk women in way too short skirts showing way too much (wait, what? that's all good!) pranced for all to see. Apparently David Hasselhoff was in the house that night as well. But no one seemed to care.  Buy.at grabbed the top balcony area for their party (pictures here). It overlooked the dance floor and had a balcony outdoors which offered a killer view of the The Las Vegas Strip. It's where most people hung out. It's where there were lots of familiar faces and lots of new ones. Inside had it's own defining qualities. It's where the privileged could view the commoners on the dance floor below. It's where drinks flowed freely. It's where the entire roof opened each hour to reveal, yes, the moon...and to let out all that dry ice fog that swirled around the dance floor. It's also where I met Buy.at's Missy Barnstein, the coolest Danica Exposes Herself in the Name of GoDaddy. Again As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress. Here's a trope you might've seen before: pubescent boy's fantasies, realized. And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced." Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.
by Angela Natividad
Jan-15-09
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Sponsorship, Super Bowl 2009, Television 
|
|