Uh Oh. Once again, a less than clued in marketer has rankled sensibilities by using tired stereotypes to promote product. A new site from ConAgra has been created for the brand's Asian Inspired Health Choice. It's lame. Truly lame. But we're going to give the floor to our reader who had this to say about that:
"Where do I begin? The ad people who came up with the 'lonely fortune writer' idea should be fired. The brand manager that approved the concept and execution should be fired. Anyone who approved this work should re-evaluate their values.
Not only is the work insulting to Chinese/Asians and Chinese/Asian Americans (what with the awful accent, broken English, and idiot like antics), but it also completely degrades the brand and product.
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Here's an inventive online (and offline) creative implementation to promote heating device maker Gaz Metro. On the internet, the text surrounding Gaz Metro banners turns red when it the mouse is rolled over.
Offline in newspaper, ads at the bottom of the page were integrated with editorial so that text, as it was online, is altered to, in one case, turn red and, in another, blur as if heat were rising from the banner.
The agency, Touche PHD, tells us the altered text in the newspapers was part of the actual editorial rather than it being either a fake story or greeked.
We'd like to thank our friends over at Closer Look for making Adrants even more amazing that it already is with their kick-ass Amazing Amazer design tool. Every agency should have one of these. After all, who doesn't love some twinkling sparkle in their advertising?
Give is a visit. Make your site (and your photo too) way more amazing than it already is.
Since I couldn't have said it better myself, I'll just give you a taste and link to the rest. As many of you may know, Adrants has a sister site called Adgabber. It's a social network of sorts and it's where we house all the ads we feature here on Adrants. It's a thriving community of 6,500 members who discuss things in forums, post pictures, add videos, write blog posts and do everything else you could imagine a social network allows for.
Ning, the company that powers AdGabber, recently highlighted AdGabber on its blog and wrote, "Members have started discussions about the highlights of working in advertising, debated whether Ugly Sweater parties are simply marketing ploys and posted videos about corporate marketing strategies. Members can discover creepy ads, guidelines for radio advertising and even a warm and silly welcome for a new member."
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In its ongoing mission to condition otherwise-normal citizens into forming violent knee-jerk reactions toward people that wear fur or (le gasp!) eat animals, PETA's created this holiday snowball game.
It's sorta like hitting groundhogs with a hammer, except you're pitching snow at "fur hags" like Madonna (10 points), Donna Karan (+25) and the Olsen Twins (+50!). But watch out for Grandma and Generic Blonde! Hitting either of them could cost you 50 points apiece.
Idle good times. Just wish my mouse moved faster. Oh, and while the game is characterized as a "snow fight," nobody else throws snow back at you, which I thought was funny, because, you know, zealous institutions always see antagonists where none exist.
Seriously? Levi's is *still* pumping out these ludicrously fake videos? And we're still watching them? And writing about them?
Hmm. Guess ludicrously fake is still a viable strategy.
Apparently Fallon is so bad-ass it would melt down One Show Pencils, Clios, Cannes Lions and even an Emmy -- all those paperweights you slave so hard for -- just to celebrate its staying power.
The You Are Fallon project represents 30 years of creative work and also commemorates the agency's move to a new space. Existing and former employees donated awards they won while at Fallon, then sat back while the gold, silver and bronze bits were melted into a 175-pound plaque that simply proclaims, "We are Fallon."
Kinda cool that people unloaded enough trinkets to produce 175 pounds' worth of Fallon love. Provided the plaque isn't one day lifted by a disgruntled (and extremely strong) ex-creative, it's like being immortalized into the fabric of your second home. See making-of.
...while trashed! "Mmm, tasty pies." That naughty knitted-sock simian.
The work -- which precedes a full-length ad that debuts on Christmas day -- riffs off the speeches Queen Elizabeth occasionally gives via YouTube, but we swear the script flubs were inspired by these orgamsumumic outtakes for this Lavalife ad. ("Orgamsums? Orgasmums.") By AKQA and Cake.
When last we saw the PG Tips monkey, he invited us back to his place "for a cuppa."
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If ever an elf is offered to you, I can say with relative certainty that it would be scientifically impossible -- futile, even -- to decline. The likelihood of wild, wonderful, madcap hijinks is just. Too. Great.
So after hearing that Santa's shrinking down its workforce, agency White+Partners leaped at the opportunity to get a pointy-eared labourer of its own.
He is horrors. But even if he punches balls and gives unsolicited lap dances, don't you still kind of want one?
One Adrants reader loves Guerrilla marketing so much, he made a four and a half minute video highlighting the year's best stunt marketing. From 13th street to that animated porn thing to Samsung's optical illusions to Nike basketball stunts to empty baby strollers to the Madrid City Council save energy stunts to Wassup to the iPhone blendertec thing to many others.
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