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Puma Cages Fearsomely Trendy Fashion Beasts!

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If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!

Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.

We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Promotions



Yahoo Games Dances to Rhythm of iPod touch

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Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a funtastically engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.

Niftay.

Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)

more »

by Angela Natividad    Dec-12-08    
Topic: Agencies, Brands, Campaigns, Good, Online



Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.



Playboy Mexico Celebrates Christmas with the Virgin Mary

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Because even the baby Jesus had to suckle from a mammary, and where there's an iconic boob in the open air, there's a photographer just waiting! to pounce.

And you thought sex and religion couldn't mix.

Here the virgin of Guadalupe is represented by the sublime Maria Florencia Onori. A NSFW variant from inside the magazine is available at Laura Martinez's blog. The edition's already sold 80,000 copies since its release just days ago.

by Angela Natividad    Dec-12-08    
Topic: Brands, Magazine, Promotions



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Emoticarolers: Yahoo's Take on the Singing Telegram

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Hoping to make Yahoo! Messenger more appealing to the apathetic, Colle McVoy brings us the Emoticarolers. Bear witness while four floating emoticons struggle to wrap a holiday tune around customized greetings.

Not to say we didn't have a blast building our own. Hear ours. Features for sharing and embedding your carols are included on-site. In the unlikely event that you grow attached to one and want to listen to it every Christmas forever, there's also an option to download an MP3.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Online



Mrs. Claus Wants Better Bedtime Action.

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After knocking a few drinks back, a svelte and shit-faced Mrs. Claus powers up the video cam and asks the kiddies around the world for a few friendly favors.

One of them: forego the mantlepiece cookies for a rice cake this year. "Sometimes when mama wants some sugar, she wants to be able to find the cane! -- if you know what I mean."

Yes, Mrs. Claus, we do. One drink later, she also solicits aid getting St. Nick to give her more love down South.

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by Angela Natividad    Dec-12-08    
Topic: Brands, Online, Video



If You Can't Get into W+K, You Can At Least Get on the Window.

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London-based? Swing by 16 Hanbury St. and walk by the offices of Wieden + Kennedy, where a giant Christmas card is fusing the faces of passersby to various holiday characters. Stand there long enough, and you might see your own face appear on Santa, an elf, or some kind of creepy egg-shaped bird.

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by Angela Natividad    Dec-11-08    
Topic: Agencies, Good, Guerilla, Online



Peanuts Does Advertising, Detroit Gets Loan, Layoff Story Shared

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- Detroit-based writer, Mandy, was recently laid off. On her blog, she shares the drama and emotion that goes with losing one's job.

- Charlie Brown and crew illustrate how an agency goes through the process of creating a Christmas card.

- The I'm Just Sayin' Show dissects the Jessica Alba Photoshop Debacle.

- The House voted in favor of the auto industry bail out...sorry...bridge loan.

- Santa Claus is dead.

by Steve Hall    Dec-11-08    
Topic: Agencies, Celebrity, Strange, Video



Human Trafficking Connects People to Their Jobs. Permanently.

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To bring attention to European Anti-trafficking Day back in October, McCann-Erikson Belgium created a campaign that illustrates just how connected those in the human trafficking trade are to their jobs.

Each of the three ads shows a person "connected" to their profession. See the other two ads here and here.

by Steve Hall    Dec-11-08    
Topic: Cause



Feed Your Kids the Arts ... Before the Arts Feed Them First.

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I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.

Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).

In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"

Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.

"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



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