- The New York Times wrote a SEVEN PAGE STORY about /b/ and online trolls: people that make a satisfying career out of hurting your widdo feewings.
- Campaign.com decided voting is a superpower.
- Cuil turns quantum researchers into gay porn stars. Hur-raaaay.
- The Center for Public Integrity launched a new blog called Papertrail. It promises to be "the hard-hitting, investigative blog that Washington is missing." Also, there's poetry and music.
- The Gay List Daily is promoting the Details Mens Style Manual, which teaches you how to be a flawlessly-dressed man. If you're not a man, or are already quite flawless, learn how to market to one. And if you can do that too, then shucks, you must be God. In cashmere.
- Every heel and toe of Cole Haan's sassy new Air Donovan dress shoes has the power of many Michael Jordans behind it.
Not sure whether this ad for Bic razors actually ran. The tagline: "Incroyablement doux" ("Incredibly soft"). But compared to the bad-boys with five! blades (plus precision trimmer!), that plastic stick just looks incredibly dated.
For every beehive lost, a b-boy somewhere goes up in smoke.
Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)
Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.
Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)
Apart from the fact Dos Equis' Most Interesting Man in the World conjures, somewhat, Charlton Heston's Moses (or is it George Parker?), he's well, just not that interesting in this second outing of the campaign. That's par for the course when a campaign initially breaks from the mold and then tries to maintain that break over time. What was once new and different now becomes "Oh, it's those weird Dos Equis ads again." which, in some respects, isn't such a bad thing in this era of continuously changing brand direction before the consumer has a chance to understand the initial direction.
Euro RSCG is behind the campaign which consists of three television spots which you can view here.
So what do you do if you're a book publisher and you're promoting a "sexy, summer beach read" which just happens to have an intriguing first sentence? You make a video of people reading the first sentence, "There are 8,000 nerve endings in the clitoris and this son of a bitch couldn't find one of them."
Like many book publishers, this one has gone beyond boring ads placed in the New York Times book review section. It's a nice approach but if a business book promotes itself by having hot models read sections of the book while disrobing, an erotic thriller about three women spending the summer in the Hamptons could have been just a wee bit more racy with their promotion.
The book? J.J. Salem's Tan Lines.
- Jolie O'Dell unleashes her wrath upon Twitterphone wannabe Earfl with five reasons why it's a Fail Whale on arrival.
- PROOF-it-ONLINE's inMotion is a new tool creators of video and animation can use to better collaborate and manage the approval process.
- American Copywriter thinks AMC's Mad Men will influence Madison Avenue agency fashion in a pendulum swing away from casual Friday's everyday.
- Is Anheuser Busch marketing to kids at Seaworld? With branded faucets and hospitality center bars, one person thinks so.
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Who knew there was such a thing? Yes, it's true. A non-sexual, artistic women's underwear commercial. No bulging cleavage. No alluring grins. No enticing smirks. No gratuitous camera angles. No bootie-bearing thongs. Just dancing. Oh, and some Fruit.
Oh noooo!! Snickers is in for it now! Wait until Bob Garfield sees these new ads from NoS/BBDO Poland. Oh the horror! Animals digitally tortured and forced to take on human qualities! The indignity! The misrepresentation! The gender bending! The insensitivity! Someone call PETA! Or the Coalition for the Eradication of Bestiality! Oh, the horror! It's just too much to take!
Apparently, it's important to have patterns on Tampons. And that fact seems to be important enough to get this rocker babe to jam on the rooftop. Whatever. Stranger things have been know to inspire musicians.
And by "understanding," that is to say "We'll buy your ad space, you write us up nice and pretty."
A funner statistic: one in five senior-level marketers admit their organizations have purchased advertising in exchange for an online news story, likely even favorable. These figures are up slightly from last year (17 percent versus this year's 19 percent), when five percent admitted to either paying editors or giving them gifts in exchange for upbeat coverage. It's all here, sugar booger.
And just so you know? Yeah, presents, particularly of a monetary or vice-oriented variety, work a lot better than lengthy pitches that start with "I am such a fan!" Products work too. That's what's called "market research."*
Image credit: Delightful Deliveries, which has yet to surprise us with gift-wrapped gratitude in exchange for pushing its logo in this piece.
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