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Just Another Orthodontics Ad, Taken for a Pimp For some odd reason I thought the ad at left, which appeared in my Facebook, was offering me young adults with straight teeth. The website isn't much clearer. (That is, if you can manage to ignore the glowing "Invisalign" logo at right.) Just spell it out, guys: we've got braces, get 'em while they're hot. The Boogie Man is Just Some Guy -- Until NIGHT Falls. For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite. The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend." Heavy Gets Heavy With Heavy Ad Units OK. Here's some Independence Day humor...if there is such a thing: "The Heavy Men's Network, the first premium male-focused online video network and a part of The Heavy Corporation, today announced in honor of Independence Day the creation of the IAB Supersize Me package for online advertisers--an environmentally friendly ad package with six times the firepower of standard IAB units! Oh Look! It's A Flash Mob Staring at a Ray-Ban Billboard! Now that Ray-Ban has all but used up its viral video tricks, its now turned to culture jammer Ron English who recently unveiled a giant billboard in New York, part of the brand's Project Colorize campaign. To add to the unveiling, flash mobs (yes, like trucker hats, they go on and on) were organized beneath the billboard to simply look up and stare at the board...while wearing Ray-Bans, of course. Animal has pictures and a video of a New York Post interview with Ron English Xeni Jardin Takes the Heat on Boing Boing Conference Call Quick backstory: Boing Boing removes all mention of sex columnist Violet Blue from its records. The news comes out, all hell breaks loose, Boing Boing talks back, but fans are unimpressed. Soooo... Yesterday Boing Boing held a conference call with Xeni Jardin, David Pescovitz, Joel Johnson, John Battelle of Federated Media, and The LA Times. Apparently they talked for over an hour. Here's parts one and two of the convo. The short and sweet: Xeni Jardin takes the blame for removing the posts. She also shares a little family history -- and I'm wishin' she didn't, because it feels like a cop-out (here's a little inside-shit for all the inside-shit you're not getting!). Then the Boingers talk "editorial autonomy," John Battelle puts Boing Boing's growth spurt in perspective, everyone discusses the philosophy of "site" and "content" ownership, and nobody says sorry. The end. PS. For a directory of "formerly wonderful things" that included Violet Blue and were whipped off Boing Boing, check out VioletBlueVioletBlue.net (via those naughty naughty gossips at ValleyWag). Wait! Wait! We Forgot the Viral! So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?" Coors Could Use a Little Help with that Zany 'Interactive' Concept Somebody didn't think this one through. This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies." I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE." "Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting. Ha! Ha! Ha! Now Can We Finally Leave This Concept on the Floor? Sort of like fart jokes, the tampon in a pool joke never gets old. That is if you're a 14 year old boy...or a creative director at an ad agency. Nike Soccer Releases Ad-Infused Video Widget Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks. I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster. But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness? The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media. The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed. What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you. For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started. 
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